São Paulo, São Paulo, Brazil
Senior Strategic Finance with +10 years of experience in Global Consumer Goods (Kenvue, J&J) and Tech Startups. I bridge the gap between Traditional Finance (Governance/P&L) and Modern Analytics (Power Query/BI), transforming data into strategic roadmaps. EXECUTIVE HIGHLIGHTS: • Large-Scale P&L Management: Strategic co-pilot for major brand portfolios, driving top-line growth and margin protection through rigorous resource allocation. • Digital Transformation: Led regional automation initiatives via Self-Service BI, eliminating thousands of manual hours annually to unlock strategic analytical capacity. • Hybrid Background: Proven track record in both structured multinational environments and fast-paced Greenfield startup implementations (Valuation/Crisis Mgmt). TECH STACK: Power BI, Tableau, Alteryx, Power Query for Finance, SAP/One stream. LEADERSHIP: Focused on High-Performance Teams and Diversity & Inclusion.
P&L Performance Management: Acting as a strategic Business Partner for leading brand portfolios, driving double-digit volume growth while ensuring efficient resource allocation and brand profitability. • Innovation Modeling: Led financial modeling Innovation and Go-to-Market projects, covering pricing, investments and cost structures. • Strategic Planning Alignment: Played a critical role in annual planning cycles (Budget/Forecast) and monthly Agile Squad Cadences/S&OP, ensuring Top-Line targets reflect long-term strategy. • BvA Analysis: Conducted Budget vs. Actuals analysis to support high-level decision-making.
• Regional Leadership: Led financial consolidation for LATAM, managing a team of analysts towards a data-driven culture. • Digital Ecosystem: Revamped reporting via Self-Service BI, unlocking significant monthly analytical capacity for the team and improving forecast accuracy. • Global Scale: The automation model became a global benchmark (scaled to NA, APAC, EMEA).
• P&L Management: Managed full P&L, Balance Sheet, and Cash Flow for high-volume categories, orchestrating month-end closing and generating insights through market performance and predictive analysis.
• Strategic OPEX/CAPEX: Consolidated the SG&A budget for the entire operation, eliminating inefficiencies through management of headcounts, third-party services, and provision management. • Strategic Initiatives: Agile methodology training accelerating digital adoption, and Leadership in Diversity & Inclusion, driving organizational culture and talent retention strategies.
• Greenfield Implementation: Built financial and administrative routines from the ground up, ensuring governance by leading FP&A, Accounting, Treasury, and Business Support (HR/Legal/Tax) through closing processes and Board presentations. • P&L & Cash Flow Governance: Full P&L accountability and rigorous Cash Flow monitoring to navigate through adverse scenarios (Covid-19) and managing critical indicators (LTV, CAC, Burn Rate, Cash Conversion Cycle). • Valuation & Strategy: Led financial modeling and planning to support investment rounds and Business Valuation, directly influencing pricing strategy based on cost management and market analysis.
• Financial Analysis & Valuation: Conducted historical analysis of Financial Statements (P&L, Cash Flow) and macroeconomic indicators to support pricing strategy, cost analysis, and Business Valuation. • Treasury & Import Operations: Managed daily treasury operations (AP/AR) and oversaw the complex import process for machinery, optimizing customs taxes and fiscal subsidies.
• Treasury Management: Executed cash flow control, FX operations (International Remittances), and Receivables Management, overseeing complex reconciliations of Credit Cards, Checks, and Deposits to ensure revenue assurance. • Systems & Efficiency: Acted as a Key User for ERP implementations (TOTVS Microsiga) and managed high-volume payment processing (Chargebacks, Credit Cards, Global Payments).
Service Provider for Royal Caribbean • Vendor Management & Operations: Managed service providers and office infrastructure (maintenance/layout changes), ensuring operational continuity and negotiating contracts to optimize costs. • Cross-Functional Support: Supported Marketing and IT departments with logistics, graphical material distribution, and back-office operations.