Amsterdam, North Holland, Netherlands
I am FinDock’s Events and Partner Marketer, focused on building meaningful collaborations and standout experiences across the Salesforce ecosystem. With a background in B2B SaaS marketing across Benelux and EMEA, including GTM and event-driven demand for MongoDB and Salesforce, I enjoy bringing people together and turning ideas into real momentum.
Leading events and partner marketing at FinDock to drive visibility, strong relationships and standout experiences across the Salesforce ecosystem. First flagship event: The Nonprofit Unite Summit 2026 on 24 March 2026, brought together the Salesforce nonprofit ecosystem, partners, system integrators, and ISVs, to align on strategy, collaborate on real account plans, and accelerate the transition to Agentforce Nonprofit. Hosted 26 sessions, 45 speakers, and 17 partners across 4 days in Tenerife, welcoming 170+ leaders from across Europe. Culminated in the launch of the €1M Beyond NPSP initiative to help nonprofits move forward into an AI-powered future.
Drove go-to-market and field marketing programs that accelerated pipeline across Benelux, Switzerland, and Eastern Europe. Collaborated with over 30 sales reps to design and execute high-impact campaigns and events that engaged developers, partners, and decision-makers. Key Highlights: • Planned and executed regional events (MongoDB Day Amsterdam & Zurich, Developer Days Zurich & Geneva, AI & Big Data Expo, AWS Summit Amsterdam & AWS Cloud Day Warsaw) that contributed directly to sales pipeline • Launched account-based campaigns to engage top enterprise accounts across multiple regions • Aligned closely with SDR and AE teams to optimize lead intake and event follow-up processes • Supported partner co-marketing initiatives with key cloud partners
Supported event-led demand generation and field marketing execution across EMEA for Salesforce’s major product lines. Acted as the link between sales, operations, and the in-house creative studio to deliver consistent brand and pipeline results. Key Highlights: • Managed planning and follow-up for flagship events such as Dreamforce, Connections, Mobile World Congress, and Gartner Data & Analytics Summit • Drove alignment between field marketing and sales enablement teams to maximize post-event ROI • Built performance dashboards using Salesforce, Datorama, and Looker Studio for pipeline attribution • Ensured flawless execution of virtual and hybrid events across multiple time zones
Consulted B2B clients like Salesforce, Centric, Scoupy, and ChannelEngine on campaign strategy and marketing technology optimization. Combined strategic insight with hands-on execution to bridge the gap between marketing and sales. Key Highlights: • Designed and executed integrated campaigns for enterprise clients across EMEA • Advised on ABM frameworks, automation workflows, and MarTech integrations (ActiveCampaign, HubSpot, Marketo, Salesforce) • Delivered data-driven campaign reporting and actionable performance insights
Led startup incubation programs empowering refugees and newcomers to build scalable businesses in the Netherlands. Key Highlights: • Project managed 5 startup teams (5–8 members each) from ideation to pitch day • Recruited and onboarded 110 student consultants supporting entrepreneurship programs • Delivered Lean Startup workshops and business development coaching
Supported the launch of an F&B startup from ideation to go-to-market execution. • Designed full business model, go-to-market plan, and financial model. • Developed investor pitch decks and prepared founders for demo days. • Conducted market validation and pricing analysis to define the value proposition and target audience.