Lindenhurst, New York, United States
Results-oriented and highly-analytical, I am a Senior SEO Expert with a 10+ year track record of delivering superior results that drive organic traffic expansion, increase consumer engagement, and secure increased revenue. I employ a hands-on approach to the identification and implementation of highly-effective SEO strategies and digital campaigns that align with core objectives for each client. I am familiar with cultivating top-performing teams through training, continued mentorship, and routine evaluations. I am experienced in all aspects of project management from initial concept through to delivery while adhering to all budgets, timelines, and requirements. Passionate and self-starting, I look forward to brining my industry expertise to your company. Currently teaching myself Python for SEO and Tableau for data analysis.
I drove the expansion of brand digital presence and audience engagement by developing and executing strategic initiatives to improve web traffic and maximize e-commerce revenue. I advanced consumer awareness by delivering product and coupon codes to widely-trusted affiliates including Rakuten, Coupon Cabin, Brad’s Deals, and more. I oversaw and directed the Affiliate Network, Gen3Marketing, in all aspects of deployment of digital marketing campaigns. I focused on establishing brand loyalty and repeat business by collaborating with Custora to generate and implement remarketing strategies. I created subject lines for email campaigns and controlled the database of all email account information. I employed a comprehensive knowledge and technical skill set across all aspects of SEO to evaluate current metrics and identify highly-effective solutions to integrate into the website. I reviewed Google Webmaster Tools and Google Analytics, verified 80+ locations in Google My Business, and created Yext pages for 75+ locations. I posted ads on various social media platforms including Facebook, Instagram, and Twitter. The following are highlights of the value I provided in this position: ■ Drastically increased organic traffic and page views by 85% YoY by creating Page Title, Metadata, and content for product description pages that supported organic search functions for Solsticesunglasses.com. ■ Secured a 208% YoY revenue increase by conceptualizing, writing, and implementing ads for SEM/PPC accounts. ■ Instrumental to an average 75% YoY company-wide decrease in expenditures. ■ Optimized the customer experience by utilizing Yext, BazaarVoice and YotPo to quickly respond to 1K+ customer inquiries, complaints, and reviews. ■ Expanded marketing capabilities and targeted crucial new audiences by utilizing Attentive to reach smartphone and mobile users with text marketing campaigns.
I functioned as a SEO/SEM SME to identify highly effective strategic initiatives, drive organic traffic, and educate website writers and editors on proper techniques to optimize articles. I generated Page Tile and Metadata for numerous articles, implemented SEO tactics for webpages, and wrote ads for SEM/PPC accounts. I analyzed Google Webmaster Tools, Google Analytics, and Omniture for individual websites to identify areas for continued improvement. The following are highlights of the value I provided in this position: ■ Optimized articles for Cancertherapyadvisor.com, Empr.com, Oncologynurseadvisor.com, Clinicaladvisor.com, and 14 other websites. ■ Secured record organic web traffic for six unique websites month over month. ■ Played a crucial role in the significant 40% YoY expansion of revenue and overall reduction in company expenditures. ■ Cultivated a top-performing team of writers and editors through comprehensive training and continued mentorship on SEO tools and techniques.
I partnered closely with clients to identify SEO needs and devise and implement effective strategies to drive core objectives for web traffic and digital presence expansion for each organization. I utilized a comprehensive and fundamental skill set, technical expertise, and knowledge of current trends and cutting-edge methods to deliver optimal solutions. I performed SEO audits for clients to generate Rich Snippet, Microformat, and Microdata techniques and analysis to SEO teams. I empowered new team members with SEO knowledge, technical skill sets, and tools to thrive in each organization. The following are highlights of the value I provided in this position: ■ Increased Inbound Links by 75% for Red Roof Inn. ■ Recommended SEO Best Practices for diverse clients in various markets including Bed Bath & Beyond, a Local Chrysler Car Dealership, a Home Improvement Firm, and Dowling College. ■ Delivered Structured Data strategies for a Local Car Parts Dealer and a Garage Organizations/Makeover Firm. ■ Routinely increased sales by 60% YoY for local small-to-mid-sized businesses. ■ Conducted Pay-Per-Click Analysis and implementation for numerous Plastic and Cosmetic Surgery websites across the country. ■ Partnered with MRM Worldwide to produce site and competitive analysis and keyword research for globally-recognized brands including U.S. Army, JPMorgan Chase, PF Chang’s, and more.