New York, New York, United States
- Collaborated with a team of 6+ student consultants to rejuvenate Baskin Robbins’ brand presence and strategized an improvement of customer interaction by over 20%. - Conducted thorough research on the client’s industry to identify relevant trends and develop potential market growth opportunities. - Advised on Baskin Robbins’ rebranding campaign by conducting extensive data analysis using Brandwatch to identify market trends and customer sentiment.
- Developed and monitored content for Instagram and website via Canva generating 4k+ interactions. - Rebuilt website using Wix and researched optimal website design to include engaging content to better portray fraternity information and membership benefits. - Created recruitment videos using Premiere Pro resulted in a reach of 2k+ views as a result of understanding best ways to reach potential new members.