Washington, District of Columbia, United States
Data Analyst on BGov’s Data Team.
- Design and optimize prompts for Freddie Mac's proprietary AI engine to enhance automated content generation and improve user query response accuracy for the Seller/Servicer Guide platform - Lead comprehensive SEO analytics initiatives using Verint, Looker Studio, and GA4 to analyze website search performance, identify optimization opportunities, and improve organic search visibility across Guide content - Develop interactive business intelligence dashboards leveraging Tableau, Google Analytics, and Azure AI to provide actionable insights to Seller/Servicer Guide stakeholders and drive data-informed decision making
- Conduct rigorous quality assurance and testing of Freddie Mac Seller/Servicer Guide to ensure accuracy, consistency, and adherence to established standards. - Analyze the content within the guides/resources to identify gaps, outdated information, and opportunities for enhancement. - Communicate findings, recommendations, and updates to stakeholders as well as cross-functional teams to align deliverables with the organization's goals and objectives. - Utilize HTML and Oracle Web Authoring among other web technologies to update and maintain Seller/Servicer Guide. - Implement HTML-based improvements, ensuring that updated Guide products are user-friendly, responsive, and visually appealing. - Collaborate with cross-functional teams to implement HTML-related updates. - Gather and incorporate user feedback to improve the user experience and overall effectiveness of the Seller/Servicer Guide. - Translate data analysis findings into actionable recommendations for enhancing business deliverables.
- Utilized Excel and Tableau to clean, analyze, and visualize internal and external incomplete marketing tasks. Analyzed data was then presented to upper-level management, leading to developing new communication channels with company employees to mitigate overdue task backlog. - Cross team-collaboration with Business Operations teams through Marketo and Kapost in order to create insightful analysis on areas of marketing-efficiency improvements.
- Market research and analytics support in new business developments. - Led and designed a new promotional campaign for various company products. - Generated potential sales lead through social media advertising campaign data analytics. - Provided valuable insights through data-driven results in Google Ads, Linked Campaign Manager, and Facebook Ads Manager.