Berlin, Berlin, Germany
🚀I'm passionate about marketing, advertising and growth hacking in fast-paced environments. 🚀 Combining marketing expertise and automation knowledge, I aim to be impactful and deliver fast results. 🚀Being animated by helping people and organisations grow, I have developed a never-ending appetite to take on challenges. 🚀 I follow marketing trends, the startup scene and enjoy international environments and different cultures (I've worked for companies in Paris, Boston, Berlin, Singapore & Sydney) 🚀Motivated to combine my passion for marketing, leadership & tech companies, contact me for marketing opportunities 📩
Driving the 360 marketing strategy for the French real estate portal SeLoger for new builds and luxury segments. Role based between Berlin and Paris.
Leading performance marketing and online branding activities for Europe and APAC. Role based between Berlin and Singapore.
Responsible for acquisition activities for TIER Mobility app for 15+ countries by: ☑ Shaping and owning the performance marketing strategy. ☑ Building the whole performance marketing department from scratch - hired from lead to intern positions. ☑ Supporting happy teams by creating a safe environment in a fast-paced company. ☑ Empowering team members with guidance and feedback to overcome challenges, enabling proactive initiatives and decision-making. ☑ Collaborating on cross channel projects with Brand, Design, BI, Growth, Product, Pricing and CRM teams.
[Sydney] Offline & Growth Marketing Lead Leading the Growth Marketing department in Sydney for the Australian and the New Zealand markets with a focus on: Direct Mail, Gift Cards, Prints, Sampling, B2B Partnership, Business development, Affiliate, Daily deals, EDM. [Berlin] Head of online marketing: Responsible for Search (Google & Bing), Video (YouTube) and Display (GDN, Gmail) departments at HelloFresh. • Leading up to 6 team members. • In charge of the strategy, budgeting and acquisition of new customers for 12 countries. • Strong expertise with all the Google products (Google Ads, YouTube, GDN, Gmail) and Bing. • Leading cross-channel initiatives with SEO, paid-social, affiliate teams as well as cross-department projects with CRO, BI, tech, brand and creative teams.
Managing a yearly million of dollar budget for mobile App acquisition in the USA. • Budget and campaign optimization between channels: Social Media (Facebook, Instagram), AdWords (Search, Display, UAC, YouTube), mobile networks (Vungle, AdColony, Unity, …) and Apple Search Ads. • Responsible for the remarketing strategy and KPI optimization across all channels and OS. • Expert on Google products for App acquisition and retargeting and on Adjust integration for in-app event optimization.