Barcelona, Catalonia, Spain
I architect partnership ecosystems that connect performance brands with athletes and teams in a way that builds durable market credibility and strategic value. I design performance-driven partnerships for brands operating in high-credibility sport and outdoor environments. My work sits at the intersection of product legitimacy, athlete integration, and strategic brand positioning. Across action sports, cycling, outdoor, and performance-driven categories, most partnerships are built for exposure. The ones that create long-term value are built for credibility. I advise brands on how to: – Structure partnership ecosystems – Align product with real performance usage – Integrate athletes authentically – Build durable category positioning My approach is strategy-first. Performance before promotion. Credibility before visibility. Structure before activation. For selected projects, I stay involved beyond strategy to oversee collaboration management and protect execution integrity. If you’re building in performance sport or outdoor and want to create partnerships that last beyond a season, we should talk.
Ridemore is a strategic advisory platform operating at the intersection of performance sport, outdoor environments, and brand ecosystems.
Led global brand marketing for Alpinestars Cycling — driving go-to-market, events, athlete partnerships, and product innovation to bring the brand back to the top of podiums. • Sports Marketing & Partnerships: Built and managed partnerships with elite athletes and teams, driving podium results and reinforcing Alpinestars’ prestige. Closed deals with Mondraker Factory Racing, Goodman Santa Cruz, and Specialized Gravity Racing for body protection collaborations. Supported Paris 2024 Olympic medalist Romain Mahieu and regional ambassadors to strengthen local market presence. • Go-to-Market Strategy: Designed and executed global launch plans across all cycling categories, aligning product positioning, campaigns, and sales activation. Realigned media, social media, and trademarking efforts to maximize launch impact. • Content & Digital Growth: Directed content and social media strategy, driving strong follower growth and engagement through athlete-led storytelling. • Events & Brand Activation: Conceived and delivered global cycling events, creating memorable experiences for athletes, communities, and retail partners. • Product Innovation: Bridged product development teams and top riders to integrate insights, delivering best-in-class performance products. Led the development of the new body protection range with multiple World Champion Loïc Bruni
Dual role of Global Sports Marketing Manager and European Category Manager for Bike. Role and responsibilities include; * Athlete management: scouting, contract negotiation, activation, day-to-day management Managed +20 top riders resulting in 4 DH World titles and 2 overall DH world cup wins, as well as a full podium swap at Red Bull Rampage in 2018 and multiple DH World Cup victories in all categories. * Event development: ideation, creation, activation Developed the Fox Bikepark global program and created the Hit the Park event serie on a global scale. * Marketing strategy: brand image, product and sponsorships Managed and operated successful launches for the Fox Speedframe, Proframe, RPC, TS57 capsule globally as well as main seasonal GTM campaigns. * Budget management: global sportsmarkting and european sports/marketing management. * Partnership strategy: media, events, resorts, collaborations Oversee all partnerships and relationships with media and bike organisations, as well as federations or key industry players and destinations. * Management: production partners, athletes, marketing coordinators, social media coordinators, PR coordinator, events staff. Worked with a transversal role between US/global HQ and European HQ.
StepUpAgency is an action sport and lifestyle marketing agency based in France providing services for European and Global clients. Main services include : * Sports marketing for various categories including mountain bike, snowboard, skateboard, BMX and FMX * Event strategy and management * Marketing activation, planning and management * Marketing communication and PR * Social media strategy and management * Media content production (photo, video, social, editorial) Clients include: Scott bikes, adidas, adidas eyewear, Red Bull, Masters of Dirt, Lapierre, Sram, Oakley and Michelin...
Global role for action sports video platform, EpicTV. * Overall global MTB channel strategy * Production of video content for MTB * Production of brand-sponsored video content and advertising * Commissioning of video series' in MTB category. (+20 series, approx. 70-80 episodes ) * Selection and management of production staff and video content creation partners