Amsterdam, North Holland, Netherlands
I’ve spent my career at the intersection of growth, revenue, and leadership. With 25+ years of experience in executive sales and go-to-market leadership, I work with founders, CEOs, and boards when ambition outpaces execution — and when revenue needs to catch up with vision. I’m trusted at CXO and board level to help steer change, sharpen focus, and accelerate outcomes. My strength lies in simplifying complexity and turning strategy into revenue reality: • shifting from products to solutions • from bookings to predictable, sustainable revenue • and from growth at all costs to profitable scale I’m highly focused on unlocking incremental demand while preserving cash flow through a disciplined Rhythm of Business. This is where many scale-ups struggle — and where I most often add value as an Trusted advisor or Angel investor. I’ve built, led, and scaled commercial organisations in global enterprises: • Cisco – Built industry relevance in Energy, driving incremental demand with stronger customer outcomes. • EMC – Joined through a personal recommendation from Cisco’s President to lead the Cloud business, including alliances and partner ecosystems. • AWS – Early hire (employee #11), to build the Global Accounts business and supporting large-scale cloud transformations. Later expatriated to Austin, TX to scale this model across the Americas. • Microsoft – Transformed the strategic relationship with Philips by unlocking Microsoft’s full value at CXO level. Today, I selectively invest in and advise scale-ups that have strong technology, market pull, and leadership ambition — but need help professionalizing GTM, accelerating revenue, and shortening the Route to Revenue. Skin-in-the-game is the common denominator, as money does not build funnel nor supersizes deals. I engage as an hands-on investor and advisor, always with a clear bias toward execution and long-term value creation. If you’re building something meaningful, insist on high standards, and want to move faster from strategy to results, let’s connect.
With the Triggre platform, any business can turn the manual tasks into a digital tool, finally. It replaces outdated software, increase efficiency and boost business growth, the complete no-code platform to build custom business applications. Pls take a look https://www.triggre.com/ and qualify the benefits for you company.
HR Transformation & Strategic investment to extend runway, complement a phenomenal team, Delight customers and pave the way towards Round A Investment and beyond.
Develop and teach Extra Curricular programme to prepare students in 5VWO & 6VWO for the next chapter in their Educational development. The Curriculum teaches pivotal business skills from corporate life, including practical examples. Objective is to teach soft skills, not found on books, that will be applicable in the business years ahead. Students will be prepared for future business roles, through relevant and practical training, like: - Role plays; - Job Application training; - Elevator pitch; - Negotiations training: - Motivational writing; - Presentation skills; - Corporate communications;
Investors and VC firms struggle with funding IT companies, as investments burn faster than expected, with shorter runways. Sounds familiar, right? Katapulting selects promising scale-ups, co-invest in their growth and fast-tracks to outcomes. But we do this differently: we provide cash for shares AND build the growth engine for successful execution. YES, Hands-on & down-to-earth. This Skin-in-the-game strategy turbo-charges growth, but without the fancy Dashboards, email overload and expensive PowerPoint decks. Take a close look at my recommendations below to see how my trackrecord can boost your business.