Vincent Johnson

Director of Brand Strategy (EMEA) - Driving Brand-led Business Growth

Amsterdam, North Holland, Netherlands

About

Hi, I’m Vincent - a British Dutchie back in the Dam, retired raver (mostly), and full-time Red Devil. By day, I’m a curious and ambitious strategist, driven by using creativity to solve business problems and making culturally impactful work that pushes brands forward. At night, I generally obsess over United’s tactics, techno sets, J Dilla's art of sampling, and find myself a few layers deep in YouTube rabbit holes about history and politics. If you have any questions, answers, or just want to chat about building brands, beats, or Man United please feel free to give me a shout.

Experience

  • Director of Brand Strategy EMEA at DEPT®
    Jan 2026 - Present · 7 mos

  • Strategy Director at ACE
    Sep 2024 - Present · 1 yr 11 mos

  • Strategy Director at 180 Global
    Apr 2022 - Sep 2024 · 2 yrs 6 mos

    Lead strategist on numerous international accounts including Gatorade, Rockstar, and adidas.

  • Brand Planning Director at Jellyfish
    Aug 2021 - Apr 2022 · 9 mos

    Brand Planning Director working on Google UK among others.

  • Senior Brand Strategist at Wieden + Kennedy
    Apr 2019 - Aug 2021 · 2 yrs 5 mos

    Senior Brand Strategist on a few pieces of business at W+K LDN including: Three Mobile, TK Maxx, Quickbooks, The National Trust, Cravendale, and The FA.