New York City Metropolitan Area
👋 Hi, I’m Vince — a Marketing Operations professional who specializes in using AI, automation, and data strategy to scale demand generation and streamline go-to-market execution. At Claroty, I lead a global Marketing Ops & Technology team where we integrate AI-driven insights (6Sense, Qualified, predictive analytics, GA4, ZoomInfo) to power campaigns, automate workflows, and deliver a 27% YoY pipeline increase while reducing SLA turnaround by 79%. Previously, as Head of Global Marketing Ops at Sectigo, I built enterprise-wide lead scoring, custom dashboards, and automated campaign operations using Salesforce + HubSpot — ensuring double-digit YoY growth. I’m also the co-founder of Digital Dumpling, a creative agency featured in The New York Times, producing digital campaigns for brands like Adidas, Samsung, Gymshark, and Chris Bumstead. 🚀 Passionate about the future of AI in Marketing Ops, I explore ways to combine large-scale campaign execution with predictive intelligence to drive efficiency and scale.
Led cross-functional GTM operations projects across Marketing, SDR, Sales, and Customer Success, aligning teams to a unified revenue operating model Owned global GTM systems architecture driving scalability, integration, and data integrity Defined data governance and reporting frameworks to improve pipeline visibility, forecasting accuracy, and executive decision-making Partnered with leadership on revenue strategy, including pipeline forecasting, conversion optimization, and performance analytics Implemented AI-driven workflows and automation (OpenAI, Gemini, internal tools) to enhance campaign execution, lead qualification, and data analysis Optimized operational processes to reduce SLA times, increase throughput, and eliminate manual inefficiencies Managed end-to-end GTM tech stack strategy, including vendor selection, budget ownership, and system performance
I lead a campaign & website operations team at Claroty, making an impact with data-driven insights. I am responsible for driving operational excellence, simplifying, and modernizing systems and workflows that enhance productivity across the entire marketing lifecycle—from planning to execution. Technologies used - Hubspot, Salesforce, 6Sense, VWO, Qualified, Bizible (Marketo Measure), Storylane, Goldcast, Zoominfo, Dun & Bradstreet, Hotjar, GA4, Transperfect, OAI, Cursor, Vercel, Gemini, Claude. Campaign Ops: Establish department OKR for pipeline creation, team SLA for campaign tasks. Increasing output by 27% YoY while decreasing SLA time by 79% YoY. Manage the entire tech-stack budget for the marketing team. Create and manage marketing analytics to track KPIs, especially lifecycle conversion and velocity. Web ops: Created an in-house web development and project management team. Major website overhaul and localized the website in 8 different languages. Leveraging analytics to ensure a consistent 20% YoY improvement on all aspects of website development, especially on lead conversion.
Oversee the operations of a video production creative agency primarily specializing in the fitness & fashion industry. Working with many brands, athletes, and influencers. -The New York Times -Gymshark -YoungLA -Ghostlifestyle -EHPLabs -Segway -Nocco -Vanquish -Alex Costa -Daniel Ezra
As the Head of Marketing Operations at Sectigo, I leveraged my expertise in various tech stacks such as Hubspot, Salesforce, Marketing Cloud, Craft CMS, WHMCS, and Drift to manage revenue operations between marketing and sales. My focus was on the enterprise division, where I worked closely with the Enterprise Demand Generation team to attract large logos and ensure a double-digit pipeline for all campaigns. I owned the automation process for capturing leads online and tracking their progress through to funnel, and I designed and implemented a company-wide lead scoring system. To enable full visibility from lead generation to opportunity creation and closing, I created multiple custom dashboards for different departments and pulled custom marketing performance and sales reports. I continually improved the data process for pulling and analyzing marketing and sales data and assisted with the development and deployment of demand-generation campaigns. In addition, I managed multiple vendors and projects and oversaw the development, deployment, and content management of four web properties: Sectigo.com, PositiveSSL.com, InstantSSL.com, and EnterpriseSSL.com. I was responsible for Q/A-ing websites and online flows/processes to identify and fix links and bugs and managing projects with agencies, web design, and development. I also standardized and managed the process for uploading and assigning leads to inbound and outbound sales teams and collaborated with multiple departments, including sales, support, finance, and development. As a Retail Sales Manager, I increased YoY revenue by over 68% within one month of taking over the management of a team. I consistently refined and improved the initial customer interaction experience while streamlining the sales process for greater efficiency and effectiveness.
As a sales engineer and enablement professional, my role is to grow and develop our partners while being the trusted adviser to our end users within the partner ecosystem. Responsible for developing, marketing, implementing and growing Acmetek's website security solutions for North American Channel Partners. As part of the founding team, I am responsible for identifying, marketing, and growing Acmetek's website security solutions for key channel partners including CDW / Dell / Insight / PCM / Conventus / Venafi / SiteLock. Provide solutions across all industry sectors for the North America region. Market and train partners on product portfolio. Provide executive guidance to company strategic directions Channel Enablement-Continuous partner development. Provide channel partner training programs. Deliver training to sales teams. Customize training materials. Develop content and sales tools. Analyze effectiveness of training materials for continuous improvement.
I am responsible for identifying, marketing, and growing Symantec's website security solutions for key channel partners including CDW/Dell/Insight/PCM.
-Managed a team of 15 employees in sales, marketing, administrative functions -Grew membership count from 210 to 4251 within 13 months. -Consistently surpassed the $100k department quarterly sales quota, highest in the region. -Top sales person at branch -Cross brand marketing in local areas for seasonal promotions.