Los Angeles, California, United States
• Product Manager with 20 years of experience in Product Strategy, Conceptualization, Design, Development and Operations - using Design Thinking concepts. • Excelled in diversified roles such as Product Manager, Product Marketing Manager, Product Support Manager, Project Manager, Business Analyst and Software Engineer. Excelled in various capacity - cross-functional leader, manager, mentor and individual contributor.
Responsible for concept to launch and customer acquisition for online reputation and marketing SaaS product, serving the small and medium businesses. • Lead the market research, requirement gathering, development, beta tests, product demos and launch of the Marketing Promotions product which enables merchants to create and distribute promotions via channels such as mobile, social and email. • Integrated the Product with Facebook using Graph API. Also integrated with Email Service provider using their API. Currently integrating with Google AdWords, Facebook ads network and other ads networks. • Responsible for Customer Acquisition using online channels. Presented the plans to improve customer acquisition by multiple X to the executive team. Currently working on executing the initiatives outlined in the plan. • Implemented Marketing Automation by integrating with the marketing service providers using their APIs. • Own reporting, analytics and business insights for marketing campaigns. Make the decisions based on the insights drawn from analytics to improve the customer acquisition. Work with engineering and other cross-functional teams to implement the improvement initiatives. • Created A/B test framework that enables rapid testing and measurement of user engagement. Simplified the campaign result measurement which has enabled us to gain very powerful insights and identify improvement areas. • Improved email content, landing page content, drove the coherent story which improved the initial conversion by 40+%. Extending these improvements to the entire channel. • Manage the 3rd party software vendor relations including contract management and contract ROI analysis. • Participated in product pricing decision using the A/B tests. Recommended strategies to improve the conversion by 50+%. • Routinely develop wire frames during the requirements phase, work closely with the UI designer to design elegant, intuitive and powerful user experience.
(Formerly Online Resources - ORCC) Manage multiple modules from conception to launch for software as a service (SaaS) and on-premises, retail and business banking financial software product lines that generate $20M+ revenue and serve 2M+ users for 60 banks and credit unions. • Involved in all facets of product launches: Idea generation, market research, competitive analysis, product planning, product requirement documents (PRD) creation, agile user stories creation, backlog prioritization, sprint management, beta testing with an FI, pricing, marketing communication, product demos and training. • Designed the cash management products ACH and Wires within Business Banking product. Integrated the business and the retail platforms which enabled the FIs to manage single platform and vendor for multiple user segments. • Led the design and development of entitlements system that enabled granting/denying users the access to various modules of the banking system. This facilitated introducing different price points for the same product. • Managed the requirements, design and development of several banking features such as 3rd party vendor software integration through SSO and APIs, FFIEC compliance, system and banking alerts and backend scheduled services. • Created the roadmaps based on the competitive landscape, previous client commitments and organization potential. • Developed the marketing messaging collateral such as sales pitches, sales cheat sheet, product and user guides. • Managed the Product Support team that dealt with FI banking products issue resolution. • Led the Change Management team responsible for bi-monthly product code releases and new client environment deployment in the hosted environment. • Led the cross-functional process re-engineering and product improvement initiatives to optimize operational efficiencies. Improved the first call resolution rate from 46% to 71% and the 5-day resolution rate from 84% to 96%.
Proposed the go-to-market strategies for small and medium business segment for desktop virtualization and cloud products. • Recommended strategies to improve the channel productivity and to enhance the partner enablement after evaluating sales channels productivity across geo and verticals using past financial bookings data. • Identified the purchase drivers and feature priorities of customers through exclusive interviews about their virtualization and cloud adoption journey. • Developed marketing messaging collaterals for the sales and partner teams to improve the productivity. • Assisted with competitive analysis and sales forecast of VMware View product.
• Led the design and development of the reporting framework for the Advertisement Sales Application. • Designed and developed reports and the database objects that facilitated data for the reports