Vinayak Pandey

Sr. Associate - Marketing Automation at DWAO | Expert in Multi Channel Campaigns and Data Segmentation | Business Analytics | Digital Marketing | Adobe Campaign

Kalyan, Maharashtra, India

About

Experienced MarTech professional with a strong background across diverse industries including Automobile, BFSI, Banking, and Retail. I specialize in building end-to-end customer journey flows tailored to client requirements, with hands-on expertise in implementation, integration, and client onboarding. Proficient in technical, import/export, and lead flows, as well as schema creation and management. I've delivered impactful strategies through omnichannel marketing, leveraging SMS, email, WhatsApp, push notifications, RCS, and AMP mailers. Skilled in creating templates, automated reports, and CRM integrations, I also provide deskside coaching to clients, helping them optimize campaigns for better engagement and performance.

Experience

  • DWAO (Delhi, India · Remote)
    • Senior Associate
      Apr 2025 - Present · 1 yr 3 mos

    • Analyst - Marketing Automation
      Nov 2022 - Apr 2025 · 2 yrs 6 mos

      Design, build and execute multi-channel Campaigns leveraging the adobe Campaign application. Support quality and user acceptance testing, such as creating test cases and executing test as related to marketing Campaign. Configure and extend a Campaign data model, configure folder permission, Setup user access rights.

  • Associate Campaign development at Hansa Cequity
    Aug 2021 - Oct 2022 · 1 yr 3 mos

    Design, develop, deploy and monitor campaigns using the Adobe Campaign Management tool. Design, build and execute multi-channel Campaigns leveraging the adobe Campaign application. Support quality and user acceptance testing such as creating test cases and executing test as related to marketing Campaign. Configure and extend a Campaign data model, configure folder permission, Setup user access rights