Indore, Madhya Pradesh, India
Conducted an in-depth survey of 300 consumers in Limbodi, Indore, as part of a major project on consumer behaviour while choosing packaged milk. The findings were compiled into a detailed analytical report highlighting preferences, emotional triggers, brand perception, and market opportunities. Participated in an industrial visit to Sanchi Dairy to understand milk processing and operational workflows. Worked closely with the distribution management team to visit local retailers and assess supply chain effectiveness. Also contributed to on-ground sales and promotional activities of Sanchi Dairy products, improving visibility and direct customer engagement.
Completed an 8-week Digital Marketing Internship at Pepagora through Excelerate, collaborating with a globally diverse team. Key responsibilities included SEO optimization, blog content creation, B2B lead generation, email outreach, and social media marketing. Successfully generated 300+ verified leads using tools like Hunter.io and Apollo.io, developed a structured metadata sheet, and contributed to creating targeted newsletters. Played an active role in content audits, campaign planning, and presentation development. This internship enhanced my skills in digital strategy, teamwork, communication, and marketing tools like Canva and Google Workspace.