Gardena, California, United States
I’m a UX/UI & Web Designer focused on building clean, usable digital products with strong visual direction. With over a decade of experience in design, I’ve worked across gaming, entertainment, and enterprise industries, translating complex ideas into clean, engaging, and user-centered solutions. My approach blends strategy, design, and storytelling—ensuring every interaction feels seamless while aligning with real business goals. I believe great design goes beyond aesthetics. It’s about creating experiences that connect, guide, and leave a lasting impression. Through my studio, Villains Kitchen (wearevk.com), I collaborate with brands and teams to elevate their digital presence—from concept to execution. Whether it’s designing immersive interfaces, refining user journeys, or building scalable web experiences, my focus is always on clarity, impact, and usability. What I bring: • UX/UI Design with a strong focus on usability and flow • High-impact web design and digital experiences • Visual storytelling that strengthens brand identity • Strategic thinking aligned with business and user needs Available for collaborations where design is treated as a strategic advantage.
I specialize in art direction, UX/UI design, and visual storytelling, crafting impactful digital experiences for top global brands and high-profile projects. My expertise spans across gaming, entertainment, technology, and corporate industries, delivering seamless, user-centric solutions that engage and convert. Core Services & Expertise 🎨 Art Direction & Brand Identity • Creating cohesive, visually compelling brand experiences that resonate with target audiences. • Leading design strategy and creative direction for high-profile digital campaigns. • Ensuring brand consistency across web, mobile, and interactive platforms. 🖌️ UX/UI Design & Strategy • Designing intuitive, user-centered digital experiences that drive engagement. • Crafting wireframes, prototypes, and interactive UI components in Figma. • Optimizing user journeys through data-driven design and A/B testing. 📱 Web & Product Design • Developing responsive, mobile-first interfaces for seamless cross-platform experiences. • Creating custom design systems and scalable UI frameworks for enterprise solutions. • Enhancing usability with prototyping, user testing, and accessibility best practices. 🎬 Visual Storytelling & Content Creation • Designing immersive motion graphics, illustrations, and interactive visuals. • Crafting high-impact marketing assets for top brands in gaming, entertainment, and tech. • Blending design and storytelling to create compelling, brand-driven narratives. Trusted by Top Brands & Industry Leaders NBC Universal | Riot Games | Activision | Landrover | NIKE | UBISoft | REI | Red Bull | Sony I've worked with some of the world’s most recognized brands, delivering cutting-edge digital experiences that leave a lasting impact. Whether launching a new product, refining an existing platform, or building a next-generation user experience, I bring creativity, strategy, and execution to every project.
- Designed UI and visuals for NBC’s flagship 2024 Olympics app, creating a seamless and engaging experience for a global audience. - Built a comprehensive suite of UI components, ensuring consistency and efficiency across the app’s many features. - Used Figma to prototype and iterate on designs, enabling quick visualization of concepts and effective collaboration with stakeholders. - Developed interactive Figma prototypes to simulate user flows, conduct usability tests, and refine interactions for a smooth user experience. - Shaped the app’s visual identity, incorporating Olympic-inspired colors, typography, and design elements that captured the energy and international spirit of the Games.
- Led UX design for the 2022 Men’s and 2023 Women’s World Cup streaming experience, crafting immersive visuals and dynamic UI elements that elevated how fans engaged with the tournament worldwide. - Designed a seamless, high-impact user experience, blending systematic design and strategic planning to enhance the platform’s global sports streaming experience. - Following the success of the World Cup project, I took on UX and visual design leadership for the 2024 Paris Olympics, continuing to push the platform’s innovation and audience engagement. - This progression highlights my ability to create compelling, user-centered experiences at a global scale, reinforcing my role in shaping engaging and immersive digital platforms.
- Led art direction and mentorship in visual design, creating a unified and consistent look across The Capital Group’s products. This strengthened brand perception and built user trust on a global scale. - Played a key role in CG’s global rebranding and design system, streamlining workflows and significantly reducing time-to-market for web and product pages—all while fostering a strong, cohesive brand identity. - Transitioned the organization to Figma, enhancing the design system with innovative components, design tokens, and well-documented guidelines. This improved collaboration and efficiency across teams. - Designed the visual experience and UX for the Target Date Funds Retirement Tool, directly contributing to over $2.4 billion in sales within its first quarter. - Mentored junior designers, guiding them in design principles, tool mastery, and project management. This created a more collaborative and creative environment while helping them grow in their careers.
- Led the design of visually compelling graphics and marketing campaigns for the League of Legends marketplace at Riot Games, boosting user engagement and driving sales. - Developed a strong visual identity for each campaign, ensuring consistency across promotional materials to reinforce brand recognition and enhance the player experience. - Created high-impact visuals, including promotional banners, in-game assets, and social media graphics, that resonated with Riot’s diverse gaming audience. - Worked closely with the marketing team to align visual strategies with campaign goals, producing designs that effectively communicated key messages and promotions.
- Led visual and production design for major marketing campaigns, elevating the game’s visibility and helping reach over 117 million active players worldwide, strengthening community engagement. - Played a key role in UX/UI design, focusing on character customization and high-profile assets like tokens, icons, and exclusive loot—directly increasing player engagement and driving micro transaction revenue. - Ensured visual consistency across game graphics and marketing efforts, aligning with Riot Games’ branding strategy to reinforce the game’s identity and competitive market position.
As an Associate Art Director at TriggerXR, I've had the unique opportunity to blend my passion for storytelling with cutting-edge technology, focusing on creating immersive experiences for movie websites and iOS games. My role involves leading creative projects from concept through execution, ensuring that each piece not only captivates visually but also provides an engaging user experience. • Art Direction lead on digital campaigns for major motion film studios. Campaign includes, but not limited to, official theatrical website, web/mobile games, and paid media. • Produced wireframes and low-fidelity designs for client pitches. • Encouraged gameplay mechanics, constructed game flows and designed ui elements for Trigger produced web and IOS downloadable games.