Santa Clara, California, United States
Design leader and product builder with over 15 years of experience in App and Web Design. Pioneer of the modular Assembly Design Systems focusing on DeFi, and traditional Fintech. Former professional photographer, world-class amateur triathlete, and classically trained pianist.
• Designing and building products for the PayPal Credit team in the PayPal Super App (available on iOS and Android). • Creator and a pioneer of a unified Assembly Design System that works in tandem with PayPal UI Libraries. This system empowers design teams by automating and unifying product updates with a consistent design language.
• Founded a company and transformed it from an idea into a living product. Worked on hiring, managing, and directing our team to execute on our vision • Raised three rounds of seed capital from top venture capital firms. Designed and co-presented pitch decks to investors • Designed Cake’s native iOS and Web App to work seamlessly on an iPhone or a browser • Built extensive interactive prototypes to pitch to early customers and investors. Tested, learned, and iterated on prototypes. Created product design specs and collaborated with our development team • Co-lead product development and feature prioritization to create an MVP • Designed Cake's brand identity and shared UI library of components for the Web and iOS app
• Designed Camera Awesome iOS App with 30+ Million downloads and featured as #1 Free App in the App Store. Critically acclaimed by Wall Street Journal, Time Magazine, CNET and others • Designed SmugMug’s native iOS App used by millions of customers with 4.8 stars and 28K ratings • Built and managed a team of 7 designers to create products and features with a unified design vision • Critically involved in all major product decisions and future roadmap • Worked hand-in-hand with the Engineering and Product team to re-envision and redesign SmugMug's core product. The redesign sparked growth and eventually led to SmugMug acquiring Flickr
• As a first in-house designer, redesigned signup and onboarding flows that dramatically improved new customer acquisition and converted them to paying customers • Redesigned SmugMug's homepage to showcase its product, increasing the number of signups • Revamped SmugMug’s Consumer and Pro branding along with marketing materials
• Designed every feature on a sport social gaming platform with over 11 million fans • Created interactive prototypes to test features and collect early feedback from users • Helped the engineering team by creating a set of design libraries, components, and processes to speed up feature development