Berlin, Berlin, Germany
I operate at the intersection of commercial leadership, technology, and measurable business outcomes. My focus is on building strong client and partner relationships while translating complex solutions into clear, scalable growth. In leadership roles with full commercial responsibility, I’ve driven market development, led cross-functional teams, and owned outcomes end-to-end—from strategy and positioning through to execution and revenue delivery. This experience shaped my ability to combine big-picture thinking with hands-on execution, while aligning business, product, and customer priorities. A significant part of my career has been within the programmatic advertising ecosystem, working at Demand Side Platforms (DSPs). This provides a deep understanding of how data, media, and technology interact—from audience targeting and optimization to measurement and attribution—across a rapidly evolving, privacy-first landscape. I’m familiar with the shift toward cookieless environments and AI-driven approaches, and how to translate these changes into tangible value. I have built and led organizations through different stages of their lifecycle—ranging from startup build-ups and scaling phases to turnaround situations, successful exits, and post-acquisition integrations into larger structures. I’ve worked extensively with agencies and enterprise clients, developing and managing strategic partnerships that drive sustainable growth, align commercial and product strategies, and unlock new business opportunities. I bring experience in leading and developing cross-functional teams, fostering collaboration across sales, product, marketing, and operations, and building organizations aligned around clear commercial objectives. Across roles, I’ve operated in complex, multi-stakeholder environments, navigating long decision cycles and driving opportunities from early-stage strategy through to commercial outcomes. What defines my approach: - Combining strategic leadership with executional rigor - Building credibility with senior stakeholders - Structuring complex commercial opportunities - Building and scaling strategic partnerships - Leading cross-functional teams - Maintaining a clear focus on measurable outcomes I’m most effective in roles where I can take ownership, operate with autonomy, and drive meaningful growth in dynamic markets.
Took a deliberate career break to define my next step, with a clear focus on Buy & Build, Private Equity-backed environments, and the Ad Tech ecosystem. Senior executive with 15+ years of experience scaling international businesses, managing complex P&Ls, and driving commercial transformation across EMEA and APAC. Deep expertise across the programmatic ecosystem (DSPs, SSPs, CTV, data, identity), with a strong focus on value creation, commercial due diligence, and operational scaling. Seeking roles within Buy & Build platforms, Private Equity environments, or Ad Tech companies, contributing to growth, scale, and portfolio value creation.
• Led strategic partnerships with industry leaders to drive innovation and exceed client expectations. • Developed cutting-edge solutions to stay at the forefront of industry innovation. • Managed the development and management of partnerships at Adlook
Adlook, a RTB House company, is the leading cookieless and sustainable DSP. I am thrilled to lead sales in Western Europe.
Services and operations lead across EMEA, APAC, LATAM helping brands and agencies leverage MediaMath‘s solutions to maximize marketing and company goals.
Board Member of MediaMath's joint venture with Hakuhodo for the Japan market