North Delhi, Delhi, India
With 21+ years of expertise in growth hacking, marketing, and category management, I specialize in turning businesses into market leaders. My expertise spans across General Trade, Modern Trade, B2B Marketing, Product Development, and Strategic Buying. Currently, as a Merchandising Manager at Gravs India Overseas Pvt. Ltd., I play a pivotal role in driving the global expansion of premium leather bags and leather products. My expertise lies in developing high-growth strategies, optimizing supply chains, and crafting market-winning product portfolios. Before this, I spent 10+ years as a buyer, curating and expanding Home & Kitchen categories with a deep understanding of consumer psychology, product-market fit, and category scaling. This dual perspective - buyer & seller - gives me an unparalleled edge in navigating complex markets. What I Bring to the Table: - Growth Hacking & Market Disruption – Identifying untapped opportunities and turning them into profitable business models. - Sales & Distribution Excellence – Driving revenue across GT, MT, and B2B channels with data-driven sales strategies. - Product Development & Category Mastery – Building and launching highperforming, market-dominating product categories. Key Achievements: - ₹100+ Cr Category Management – Led category expansion at HomeShop18. - 30% Revenue Growth | 20% Market Share Gain – Engineered high-impact growth strategies. - Strategic Sourcing & Procurement – Developed strong vendor ecosystems and optimized costs. - High-Impact Negotiation & Partnerships – Driving sustainable, profitable growth Beyond business - I am an advocate of sustainable leadership, sharing insights through my thought leadership newsletter, "Lead with Kindness." Passionate about ethical commerce, I also volunteer at Sanjay Gandhi Animal Care Centre. For Brand Collaborations & Partnerships - Please reach out at- [email protected]
Results-driven Key Account Manager with 5+ years of experience driving sales growth, managing key client relationships, and leading business development initiatives in the cutlery industry. Proven track record of consistently meeting/exceeding sales targets. Responsibilities: - Manage and grow existing key accounts - Identify and pursue new business opportunities - Develop and execute strategic sales plans - Build strong relationships with clients and stakeholders - Negotiate contracts and agreements - Collaborate with cross-functional teams
Results-driven Category Manager with Plus 2 years of experience in developing and executing strategic procurement initiatives that drive business growth, reduce costs, and improve supplier relationships. Skilled in market analysis, category strategy development, contract negotiation, and stakeholder management. Key Expertise: - Category management and strategic procurement - Market research and analysis - Supplier relationship management - Contract negotiation and management - Cost reduction and optimization strategies - Stakeholder engagement and communication - Data-driven decision-making Professional Experience: Category Manager - Developed and executed category strategies for Kitchen Category - Conducted market research and analysis to inform procurement decisions - Negotiated contracts with suppliers to achieve cost savings - Managed supplier relationships to ensure quality and service delivery - Collaborated with cross-functional teams to drive business objectives
Results-driven Assistant Category Manager with 3+ years of experience in e-commerce, category management, and product development. Proven track record of driving sales growth, improving product assortment, and optimizing category performance. Responsibilities: - Develop and execute category strategies to drive sales growth - Analyze market trends, customer behavior, and competitor activity - Manage product assortment, pricing, and inventory levels - Collaborate with cross-functional teams (buying, marketing, logistics) - Conduct data analysis and reporting to inform business decisions
Results-driven Buyer with Plus 1 years of experience in procurement and supply chain management. Skilled in strategic sourcing, contract negotiation, and supplier relationship management. Proven track record of driving cost savings and improving procurement efficiency. Key Expertise: - Strategic procurement and sourcing - Contract negotiation and management - Supplier relationship management - Cost reduction and optimization strategies - Supply chain management - Inventory management - Market research and analysis Professional Experience: Buyer, - Developed and executed strategic procurement plans - Conducted market research and analyzed supplier data - Negotiated contracts with suppliers - Managed supplier relationships - Collaborated with cross-functional teams
Results-driven Assistant Manager - Buyer with 1+ years of experience in procurement, strategic sourcing, and supply chain management. Proven track record of driving cost savings, improving supplier relationships, and optimizing procurement processes. Responsibilities: - Develop and execute strategic procurement plans - Conduct market research and analyze supplier data - Negotiate contracts and agreements with suppliers - Manage supplier relationships and performance - Collaborate with cross-functional teams