United Kingdom
I help enterprise organisations turn marketing into a predictable revenue engine, delivering measurable pipeline growth, accelerating deal velocity, and influencing multi-million pound opportunities through strategic field marketing and Account-Based Marketing. As a commercially driven Marketing Director and ABM leader, I specialise in aligning Marketing, Sales, and Customer Success to unlock high value accounts and drive revenue across complex global B2B environments. Over 15+ years, I’ve built and scaled high performing ABM programmes and teams for leading technology organisations including Adobe, Oracle, and Workday. My focus is on delivering real commercial impact, not just activity, through precision targeting, data-led strategy, and tight sales alignment. I bring deep expertise in: • Enterprise ABM strategy and execution • Revenue marketing and pipeline acceleration • AI-driven targeting, intent data, and personalisation at scale • GTM strategy and cross-functional alignment • Engaging complex buying groups across global accounts Consistently delivering: • Significant enterprise pipeline growth • Faster deal cycles and improved conversion rates • Increased ROI from marketing investment • Stronger alignment between marketing and revenue teams I’m particularly passionate about leveraging AI and data to enhance marketing effectiveness, from identifying high-propensity accounts to scaling personalised engagement across the full buying journey. If you're looking to transform marketing into a true revenue driver, or want to discuss ABM, AI, and enterprise growth strategies, feel free to connect.
Leading enterprise ABM and field marketing programmes leveraging AI driven insights and multi-channel engagement to accelerate pipeline and drive high value deal conversion. • Lead strategic ABM programmes across priority enterprise accounts, driving pipeline creation and deal acceleration • Partner with Sales and account teams to align on account strategy, whitespace opportunities, and revenue targets • Execute ABM amd field marketing campaigns including executive engagement and personalised content • Leverage AI, intent data, and platforms such as 6sense and Demandbase to optimise targeting and performance • Deliver measurable impact across pipeline, deal velocity, and revenue contribution
Directed global ABM strategy and team, driving enterprise pipeline growth and improving conversion across strategic accounts. • Led global ABM and field marketing strategy, increasing engagement in top-tier accounts by 40% and improving pipeline velocity by 25% • Delivered integrated, revenue-aligned campaigns driving a 30% uplift in MQL-to-SQL conversion • Built and scaled a global ABM Centre of Excellence across regions and business units • Leveraged data, AI insights, and intent platforms to enhance targeting and personalisation • Aligned marketing strategy directly to commercial growth objectives
Led strategic accounts marketing across EMEA, driving pipeline growth and ROI through advanced ABM programmes. • Delivered 35% increase in pipeline influence across top-tier enterprise accounts • Executed ABM programmes driving double digit growth in account penetration and expansion • Built and scaled a best-in-class ABM framework delivering 150%+ ROI • Leveraged AI and advanced martech to optimise engagement across complex buying groups • Strengthened C-suite engagement through high-impact, multi-channel strategies
Delivered targeted ABM and demand generation strategies to accelerate pipeline across enterprise ERP accounts. • Designed and executed ABM programmes across net new and install base accounts • Delivered persona-led campaigns targeting CFOs and digital transformation leaders • Increased C-level engagement through thought leadership and executive programmes • Aligned marketing initiatives to revenue and account growth strategy
Drove regional marketing strategy across EMEA, enabling partner-led growth and pipeline development. • Led regional field and channel marketing strategy aligned to sales priorities • Managed MDF and partner programmes to drive scalable demand generation • Introduced persona-based nurture strategies improving engagement and conversion • Strengthened alignment between marketing, sales, and partners