Dubai, United Arab Emirates
Certified Sr. Product Manager in SaaS, PaaS, CaaS, Health-Tech, Insure-Tech, EdTech and Telco with 17+ years of experience and expertise in Product Management, Product Roadmap & Strategy, Product Development, Product Value Creation, Product Launch, Digital Transformations, E2E Solution Architecture, Digital Solution Architecture, API Design, Business Analysis, Quality Assurance and Agile Framework. As a Product Manager managed the end to end lifecycle of different Business Fixed, B2B2C, SaaS, PaaS, CaaS, Digital products of different domains. Created user stories, product backlog and handled end to end product development and quality assurance of GoLearning App & Web (e& digital learning platform), Insurance as Digital Services, Smart Living, AI Chatbots. Designed the implementation of B2B Portal for Etisalat’s P2O, O2A and U2C stacks in digital transformation that delivered market penetration, increased customer acquisition, revenue growth and online bulk bill payments. Instrumental in dissecting complex problems, devising iterative process and leading digital transformations and end to end solution design. Also helped startups in travel and e-commerce for their digital products and services as product consultant. Technical Skills: Product Management, Product Lifecycle Management, Product Vision, Product Design, Product Roadmap & Strategy, Product Development, Product Ownership, Advanced Product Quality Planning, Stakeholder Management, Product Delivery, Digital Transformation, Azure DevOps, Power BI, Figma, Lucid Chart, End-to-End Solution Design, Digital Strategy, Business Analysis, Business Strategy, Business Process Improvement, IT Transformation, Stakeholder Management, Agile Project Management, Omni Channel CX, OSS/BSS System Architecture, Data Analytics, JIRA, Postman, REST API Design, Test Management, GAP Analysis, Workshops, User Training, Microsoft Office
• Leading the product vision, strategy, roadmap, and development for a suite of enterprise-grade solutions including PaaS, CaaS, SaaS, VSaaS, DaaS, and SME Telco products, ensuring alignment with business goals and evolving customer needs. • Led end-to-end product lifecycle from discovery to launch, delivering features that increased user engagement by 20% • Defined and executed a comprehensive product digitization strategy aligned with business objectives, resulting in a 30% increase in revenue. • Functioning as Product Architect, defining scalable, secure, and cloud-native architectures in collaboration with engineering and platform teams. • Led Agile development squads using Azure DevOps to manage and track progress, ensuring timely go-to-market delivery • Work on Power BI dashboards for different reports to managements and C-suites • Spearheaded the end-to-end agile delivery lifecycle with Scrum Master for cross-functional squads — driving backlog grooming, sprint planning, daily stand-ups, and retrospectives to enable continuous delivery. • Translated business requirements into detailed user stories and technical specifications, ensuring clarity for development and QA /UAT teams while maintaining a sharp focus on user value and system integrity. • Advocated for modern best practices in product lifecycle management, microservices architecture, and API-first development to accelerate time to market.
• Product Vision, Product Strategy, Product Roadmap & Product Development of Telehealth, Insurance and Smart Living Products as digital services by e& • Member of RFP committee to define the scope of work and business requirements for Telehealth Products and services. • Reviews and evaluation of Telehealth providers to assess the capabilities in-lined with scope of work and scoring them from different aspects of current capability, their product roadmap and latest technologies. • Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, requirements and roadmap development, and product launch of GoWell Web/App, a new entrant in Health and Wellness sector by e& • Define Product Feature, Product Enhancements, Product Roadmap, Customer Journey, Customer Experience of GoWell App and successfully launched the MVP with biggest UAE wellness event ‘Dubai Fitness Challenge’ in November 2022. • Product development, UAT testing and product delivery of Insurance products and Smart Living products . • Funnel analysis and part of hacking sessions along with marketing and contact center team after MVP launch to understand customer behavior, issues and enhance the feature with new experience & journey. • Within 2 months of short time designed multiple features, enhancements and released it to market which increased the number of acquisitions and targets. • Conducted product grooming sessions with digital product team • Define new features and Product Roadmap for upcoming quarter releases with customer centric benefits for joining the program like device cashback, status rewards, customer engagement nudge. • Defined Agile Process for Product Development along with the partners and all stakeholders • Managed the UAT team and resources to complete UAT and Smoke Testing as part of Quality Assurance. • Test Case Review and Advanced Quality Product Planning to meet the Go to Market Date announced to C-Suites.
•Requirement gathering, requirement elicitation, user story creation, maintaining product backlog item, sprint planning, stakeholder management and agile project management. •Delivered end-to-end solution design for large transformation projects of B2B & B2C domains. •Delivered solutions for customer facing applications using Content Management, E-commerce and Payment Gateways for B2B portal, B2C portal, Etisalat UAE App, SMB Mobile App, Loyalty App. •Scoped the solution design for the customer data needs and designed optimal solutions for both functional and non-functional requirements. •Prepared and presented potential technical solutions and advised the business on approach and tradeoffs. •Collaborated with the Enterprise Architect (EA), business and the project team to understand business requirements and strategies, ensured completeness of requirements by creating suitable software architectures to support those needs. •Produced integrated end-to-end solution options, understanding the complex technological system by engaging Business Analysts, Subject Matter Experts and IT stakeholders •Worked with product owners, digital experience team and design studio to derive the customer journey and backend integrations. •Prepared digital transformation assessment plan managing the requirements and produced daily report to Digital heads •Designed solutions with ESBs, RESTful APIs, SOAP integrations and API Gateway. •Prepared end-to-end architecture design, solution, requirement feasibility and interface specification documents as deliverables. •Provided technical guidance to Software Technical Leads, Product Owners, Project Managers and QA/UAT teams •Designed complex solutions for cutting edge technologies like VSaaS, IoT, Smart Living, MultiCloud, 5G technology for Fixed lines. •Conducted workshops/trainings to explain complex technical solutions for technical and non-technical audiences and connected technological solutions with measurable business values.
UAT Test Consultant • Reviewed Requirement Specifications and Solution Design to prepare Gap analysis between the Business Requirement and IT solutions • Prepared Requirement Traceability Matrix to ensure full coverage of business requirement. • Prepared Test cases based on the business requirement and set priorities for different stages of testing like Smoke, RFA (ready for Acceptance) and RFL (ready for Launch). • Peer review performed for the Acceptance Test Cases prepared by other team members for different projects. • Validated the QA Test Results, Logs, QA Testing Summary and Status for acceptance testing. • Executed the Test cases based on priority first in UAT environment and shared the Daily Test Summary report with all the stakeholders. • Troubleshooting done for the customer complaints and postproduction roll out issues. • Conducted training for Business Customer/Sales processors to use the product platforms like B2B Portal, Jasper for M2M • Reviewed user Manual for products prepared by technical writers.
UAT Test Consultant • Prepared test suite for the new requirements provided in SD. • Executed the Test cases for provisioning customers through Siebel CRM. Execute test cases related to service request, suspension and resumption. • Performed Usage processing to check charging and rating for various plans configured.
Test Lead • Functioned as Test Analyst, Module Leader, Solution Analyst, Tester for the System Integration Testing Team. • Managed a team of 10 testers along with overseeing quality delivery and verifying deliverables. • Responsible for gathering requirements, understanding end-to-end application functionality as well as devising / building test strategies depending on the projects needs along with co-ordinating all testing activities. • Responsible for designing, reviewing, managing and executing test scripts and providing UAT support. • Defined Guidelines for raising defects, Test Cases Review Checklist, Guidelines for test Case Writing, Effort Estimation Guidelines and Software Quality Assurance, Roles and Responsibilities in Testing Team. • Responsible for updating the test execution status to the Management and certifying the product quality ensuring adherence to SLAs. • Instrumental in preparing test plans, estimations, test data, test conditions, test scenarios for various modules at various stages along with Defect management. • Performed Manual, Regression, Functional, Performance Testing. • Interviewed candidates for System Integration Testing Team.