Bengaluru, Karnataka, India
Marketing leader with 15+ years scaling brands across FinTech, SaaS, Retail, and FMCG including Refyne, Housejoy (Series B), Max Fashion (10M loyalty members), and MK Agrotech (46% category share). I build integrated marketing engines that connect brand to pipeline. My work spans GTM launches, brand transformation, demand generation, PR & thought leadership, and lifecycle marketing across ATL, BTL, digital, and retail. What I bring: • Brand & GTM strategy that ties to revenue, not vanity metrics • Integrated campaigns across paid, owned, earned & retail • Cross-functional leadership with founders, sales, product & global stakeholders • Data-led decisions consumer insights, A/B testing, funnel analytics Industries: FinTech, SaaS / CPaaS, Retail & E-commerce, FMCG, BFSI Recognition: Influential Marketer (2022), Top 50 Marketing Marvels (2020) Open to VP / Head of Marketing roles full-time or fractional. Bengaluru / Remote. 📱 +91 70225 37071
Capstone Education Trust is a purpose-driven Impact Accelerator committed to advancing education, skill development, and community empowerment through collaborative and sustainable social initiatives. Driven by the belief that meaningful change is created when communities, institutions, and changemakers come together, Capstone works to strengthen the social sector by enabling access to knowledge, opportunities, and resources for underserved populations. As an Impact Accelerator, Capstone partners with grassroots organizations, educational institutions, corporates, philanthropists, and community leaders to design, strengthen, and scale initiatives that create measurable and lasting social impact.
Led the integrated marketing charter for a fintech credit platform, covering brand narrative, growth programs, lifecycle communication, and GTM support.
* Unified brand & positioning across 3 categories → 12% lift in qualified pipeline * Consolidated network of 20 agency partners → 15% spend cut, turnaround 10 → 4 days * Built thought-leadership engine; Founder speaking placements drove 15% of marketing-sourced pipeline * Set up market & competitor intelligence fed product roadmap, pricing, and sales playbooks
•Served as interim marketing leader and strategic advisor to brands including 3M, and international tourism boards. •Built end-to-end GTM frameworks covering brand, ATL, BTL, digital, trade, partnerships, and experiential marketing for product launches and category expansions. •Conceptualized proprietary brand IPs, experiential platforms, and large-scale event ecosystems that drove earned media and consumer engagement. •Enabled internal marketing teams through insight-led planning, capability building, and performance governance frameworks. Key Skills: Automotive Marketing, Brand IP Creation, Experiential Marketing, ATL / BTL Strategy, Trade Marketing, Cross-Industry Advisory, Launch Strategy.
Led brand transformation and market share growth for edible oil category Orchestrated omni-channel marketing campaigns resulting in 46% market share Proficient in FMCG marketing, trade marketing, brand campaigns, and market analysis