Vidhi Sood

Psychology and Marketing Student at Masters Union School of Business | UWCSEA Dover Alum Class of 2025 | IB Diploma Graduate

Gurugram, Haryana, India

About

I am an undergraduate student of Psychology and Marketing at Masters’ Union. I am skilled in understanding consumer behavior and the psychological drivers behind decision-making. I believe the most effective marketing is built at the intersection of psychology and data, and that’s where my strengths lie and i hope to make an impact through that by helping brands grow through effective storytelling and branding. I bring a strong foundation in marketing through hands-on experience with website creation and social media strategy, along with technical expertise in tools like Google Analytics, SEO, and Meta platforms. Alongside this, I aspire to build my own jewelry brand in the future—one that is rooted in consumer insight, brand storytelling, and data-driven growth. My aspiration is to work closely with mentors and industry professionals who are building consumer-centric brands, where I can apply my strength of psychology and marketing to create meaningful, scalable impact. I’m actively seeking mentorship and opportunities where I can learn fast, think strategically, and contribute real value from day one.

Experience

  • Marketing Intern at InsuranceDekho
    Jun 2026 - Present · 2 mos

  • Student at Masters' Union
    Aug 2025 - Present · 1 yr

  • Intern at Findoc
    Jan 2026 - Mar 2026 · 3 mos

    Supported the HR team in recruitment, onboarding, and exit processes. Gained hands-on experience with HR policies, regulatory compliance, and employee lifecycle management. Assisted in policy review and revisions while contributing to hiring coordination and documentation. Assisted in planning and executing digital marketing initiatives across social media and web platforms. Gained hands-on experience with Google Analytics, SEO, and social media management tools. Analyzed website and campaign performance, monitored trends and engagement metrics, and supported content creation and optimization to improve reach and user interaction.