Hamburg, Hamburg, Germany
I help teams move from legacy systems to production-grade cloud and GenAI architectures. The part most get wrong isn't the technology. It's the decisions made before anyone tests them against real constraints. I work with automotive OEMs, enterprise clients, and growing companies to evaluate, design, and de-risk cloud-native systems on AWS. My focus: - Legacy modernization: architecture blueprints, fail patterns, risk-aware migration - GenAI production readiness: RAG feasibility, retrieval quality, cost governance - Modernization approaches where GenAI accelerates delivery Background: - Principal at Storm Reply, architecture lead for automotive and enterprise - AWS Ambassador, AWS Community Builder, 11x AWS Certified - Long-term focus on search systems, distributed architectures, and cloud-native design - Author and speaker on OpenSearch, AWS architecture, and production GenAI The demo is the easy part. I stay for what comes after. All views are my own and do not represent those of my employer.
Architecture design and cloud modernization for automotive OEMs and Tier-1 suppliers on AWS. Projects range from legacy migration to production-grade search and GenAI systems. Technical lead role across teams. Focus: reusable architecture blueprints, fail pattern analysis, risk-aware migration strategies, and modernization approaches where GenAI accelerates delivery.
Designing AWS architectures, modernization strategies, and cloud solutions with a focus on mobility and enterprise clients. Leading PoCs, data, OpenSearch, and GenAI workshops as well as cloud transformation projects. Supporting multi-account setups, security, and cost optimization. Active in internal knowledge sharing, mentoring, and the AWS community.
Led a team of 4 Application Managers. Defined, presented, and evolved the service strategy across the group. Served as the primary contact for stakeholders, making the service visible and actionable for all involved. Services included: Social Intranet, dpa.com website, innovation blog, web analytics, software documentation and project management, cookie consent, and digital signatures. Responsibilities: - Developed, maintained, and optimized applications in collaboration with the dpa Group, internal IT teams, and external partners - Built a service catalog with SLAs and KPIs - Managed requirements, change management, and stakeholder communication - Ensured documentation, reduced technical debt, and aligned services with dpa's IT strategy - Led tool selection processes within group-wide standards
Responsible for setup, development, and support of the video production service. Acted as the point of contact for users, developers, and external vendors. Managed requirements, led projects, and controlled the budget. - Owned IT systems around video production - Planned and executed system changes - Advised product management and editorial teams - Gathered requirements and specified solutions - Coordinated internal and external software development
Supported students through course development with written feedback, video sessions, and calls - Helped build resumes and portfolios - Prepared candidates for interviews and industry work - Guided students in building Alexa Skills using Amazon ASK SDK and AWS
Maintained and updated the quality of CareerFoundry's VUI course. Collaborated with the curriculum team to keep content aligned with current industry standards and digital product trends.
Member of a six-person advisory board selected for active community presence, teaching experience, and consistently high student ratings. Provided feedback on curricula, platform updates, industry tools and trends, and mentor processes.
Voice User Interface Design, Development, Consulting & Coaching Built 15+ Alexa Skills for amazon.com and amazon.de. Consulted and coached companies and individuals on VUI implementation and use cases. Clients included: Storyline Ltd. (Amazon Alexa Platform Partner), meinestadt.de (Axel Springer Digital), Toothfairy.TV, XO Projects, Schiefer & Co., Menuskope. Speaker, moderator, and coach at hackathons and meetups (Talk-To-Me Hamburg 2017, Voice UI Meetup Hamburg 2017, Lean Prototyping Meetup Berlin 2018). Web Development Responsive websites and mobile apps using agile methods (Scrum, Kanban). Clients in Germany, Russia, USA, Canada, China, South Africa, and Italy, including Parallels Inc, MAS Elektronik AG, Merlion Ltd., and Foma.RU.