New York, New York, United States
Driving adoption and growth for key and Top 100 MSFT accounts across WPP, Omnicom/IPG, Havas (and formerly Publicis) via Microsoft’s programmatic and direct media solutions across MSN, Outlook, Gaming, and Monetize (SSP) and Curate platforms. 2022-2024: Founding member of the Account Management team supporting Netflix Ads, launching the largest global brands on Netflix for the first time in history. Beyond guiding clients along the the pre- to post-launch journey, I supported foundational HoldCo-level upfronts for Omnicom, IPG, and Dentsu; ensuring cross-team adherence to brand-level spend agreements and helped train Netflix’s inaugural internal AM cohorts.
Supported enterprise accounts clients utilizing supply-side platform (SSP) to manage demand sources and yield management for their programmatically transacted ad inventory across all channels and formats globally
Independently managed and oversaw sales, editorial, production, and distribution of 12 content marketing awareness campaigns funded by traditional and digital ad sales, bringing in over $1.7 million in total revenue, consistently eclipsing quarterly targets. Collaborated with product team on Mediaplanet Group portfolio to innovate, test, and improve product offerings with key accounts avia agency and brand direct partners, leading to differentiated revenue streams.
Hired, trained and coached new Business Development team of 3 Project Managers each responsible for producing and financing various awareness campaigns each quarter Managed team KPI’s, conducted quarterly sales forecasting, and tracked team sales pipeline using CRM system and provided regular updates to accurately forecast sales activity and contribute to office goal Conducted quarterly research and market analysis in industry-specific field to generate new revenue streams per campaign Fostered client relationships through timely delivery of all partnership elements and constant communications with clients to meet client goals
All responsibilities below in addition to: Appointed to office leadership role among 4 senior salespeople and conducted office-wide trainings and meetings serving as a liaison between sales staff and management Secured interviews and partnerships with top thought leaders, celebrities and associations offering engaging, newsworthy campaign content including Vice President Joe Biden & Dr. Jill Biden, Lin Manuel-Miranda, Deepak Chopra, Chelsea Clinton, Diane von Furstenberg Advised and supported sales staff with recently secured campaign clients on long-term media and content strategies alongside production teams Best overall campaign recipient for ‘College Health & Safety’, an original consumer healthcare campaign that published December 2018 within USA Today, online, industry events and college campuses; best-performing campaign of Q4 2018 Developed and managed new client and agency relationships with top decision-makers at Verizon, Toyota, Procter & Gamble, Reckitt, Gilead, Boys & Girls Club of America