Singapore
I’m not afraid to fail and try again, I believe such moments are periods of self-discovery. I love making sparkly things, and the great outdoors. My latest work: https://catholicnews.sg/author/victorialim/
A bi-weekly newspaper for the Roman Catholic Archdiocese of Singapore. My latest work: https://catholicnews.sg/author/victorialim/ - Writer, copyeditor, and layout - Plan and forecast stories for the editorial calendar - Manage writers and assign stories - Seek out stories from contributors and follow-up with them on their contributions
- Increased coverage on stories of transformation about beneficiaries and benefactors. - Successfully pitched story ideas to local and online news sites on faith and current news about migrants. - Increased online social presence by 70% by managing, curating and producing digital content. - Effected consistent branding throughout the organisation through the production of marketing collaterals - print, video and digital. - Guided a team of volunteers to provide media coverage for events by the ministries.
Singapore Airlines, Nikon Asia - Drove more than SGD $535,000,000 in revenue for a global client by managing integrated media campaigns across search, programmatic, social and offline media across 31 markets. - Increased ROI for the client by implementing and optimising digital media campaigns. - Collaborated with regional teams, creative agencies and media owners to provide smooth delivery of digital campaigns. - Improved efficiency of teams' workflow by developing a clear billing and network management process. - Experience in using Google stack platforms (DCM, DBM, Google Ads, DS, Google Analytics), The Trade Desk, Facebook, Bing and Yahoo Japan.
- Timely delivery of launch of annual fundraising campaign. - Identified donor trends and strategies to engage existing donors and potential donors. - Managed the production of collaterals for the fundraising campaign.
- Created and launched successfully "CHARIS Connect" the organisation's 1st quarterly newsletter featuring humanitarian and mission stories, and disaster response updates which brand visibility in Singapore - Produced press releases, human interest stories, marketing collateral, email marketing, social media platform and website. - Produced annual and stewardship reports to inform donors and stakeholders of fund management and activities. - Developed and worked with the Board of Directors on a 5 year communications and missions and outreach plan including strategy, goals, budget and tactics. - Planned and led overseas humanitarian trips to post-disaster sites.
- Built a website for the safety solution company - Used photoshop CC to edit and upload products - Involved in copywriting, product photography and layout of website