Los Angeles, California, United States
I'm a seasoned influencer marketing professional who has problem-solved, strategized, and improved campaign executions across every vertical - including auto, tech, alcohol, food & beverage, entertainment, and more. My experience ranges from representing brands in negotiations and tactical ownership of fine campaign details, to overseeing cross-functional agency teams on projects for brands like Coca-Cola, Ford and Microsoft. I’m an influencer marketing swiss army knife and I bring humor, a friendly personality, and a can-do attitude to every team I’m part of.
Client Experience & Account Leadership - Owned senior client relationships across enterprise portfolio accounts including Kenvue (Tylenol, Motrin, Sudafed) and Nestlé, serving as the primary point of contact for influencer-led initiatives - Led end-to-end delivery of large, complex influencer programs from briefing through post-campaign reporting, ensuring alignment to client objectives and KPIs - Acted as strategic and operational lead for all major influencer workstreams, maintaining accountability for timelines, budgets, risk management, and deliverables - Served as the internal escalation point for client-facing issues, proactively resolving challenges and maintaining strong, trusted client partnerships - Coordinated with external agency and IAT partners (Paid Media, Earned Media, and other channel leads) to integrate influencer programs into broader marketing efforts Influencer Leadership & Cross-Functional Execution - Led and mentored multiple team members executing influencer campaigns, providing guidance, oversight, and escalation support across day-to-day execution - Owned internal cross-functional alignment across Influencer, Strategy, Client Experience, and Project Management teams to ensure cohesive execution - Negotiated and oversaw major celebrity partnerships from contracting through execution, ensuring alignment across talent, legal, and client stakeholders - Functioned as the single source of truth for large influencer initiatives, centralizing campaign details, decision-making, and communication across stakeholders - Oversaw execution quality and consistency across multiple concurrent influencer programs, ensuring best practices in creator management and delivery - Drove operational clarity across teams by translating client goals into executable influencer strategies and clear team directives
Developed and oversaw influencer marketing strategy and campaign execution for clients including Coca-Cola, Microsoft, Ford, Dick’s Sporting Goods, Campari Influencer Marketing Campaign Execution - Owned the planning and development of strategy, timelines, budget, staffing and resources for each activation. - Managed multiple technical projects with competing deadlines and stakeholders, where requirements often changed. Oversaw cross-functional teams, serving as a linchpin for project details and problem-solving across agency and vendor partner organizations. - Oversaw briefing, creator identification and negotiations, activation, content approvals, pacing and performance, and reporting and analytics. - Led junior team members, providing guidance and feedback to support their development. Industry Expertise & Sales Support - Maintained and iterated on understanding of how various influencer approaches supported larger organization marketing and growth goals. Built and executed strategy based on knowledge of overall client marketing ecosystem. - Maintained a deep knowledge of industry trends, best practices, and pop culture to inform campaign strategy for ongoing client advisement - Analyzed key performance metrics and spearhead the development of custom reports and retrospectives to uncover results and identify optimizations for future goals. - Contributed to pre-sale RFP’s, pitches and conversations, bringing executional expertise and general industry knowledge to secure new business.
- Developed creator and influencer marketing programs based on client needs, resulting alignment with key audiences, boosted brand loyalty, and increased demand. Clients include Dropbox, YouTube, Salesforce, and Disney Streaming. - Leveraged data outcomes to evaluate and iterate strategy, relying on qualitative and quantitative insights, industry benchmarks and trends, and key performance metrics. Translated raw performance data insights into impactful storytelling to guide future strategy. -Created end-to-end brand strategy roadmaps and tactical resources like outreach materials, contract templates, creative recommendations, and advisement on building creator relationships. -Researched, created, and hosted compelling and educational webinar series on major industry trends and strategies, broadcast live to customers and industry colleagues.
- Owns influencer strategy and campaign execution for roster of hotel, restaurant, spirits, and consumer product goods clients like Le Creuset and Marriott Luxury Hotels. - Set up influencer campaigns for clients that align client budget, influencer budget, creative deliverables, copy & link deliverables and timelines. - Set KPIs to be met over the course of a client’s campaign and within each individual influencer partnership. - Act as agency lead and counsel for influencer partnerships, ensuring PR and social team members are educated on regulations, best practices and trends. - Establish, build and maintain strong relationships with online influencers, brands and influencer agencies via local events and online interaction to ensure a diverse following and engagement foundation by meeting with a contact at least once a week. - Create strategies in alignment with client objectives and timelines– whether short term social influencer bursts or long-term influencer ambassador programming and see those programs through start to finish. - Create best practices for social media counterparts and counsel clients on best practices for engaging with earned influencer content.
- Managed vendor communications, venue booking, and ongoing production timeline for intimate events series promoting a mobile phone application client. - Oversaw logistics & event flow on-site from set-up to tear down. - Coordinated social media influencer partnerships promoting event from contract negotiation to creative strategy to real-time posting and post-event campaign data reporting. - Walked guests through user experience on mobile application, highlighting key features and troubleshooting in real time.