Greater Madrid Metropolitan Area
I’m a multidisciplinary marketing professional with over six years of experience in the fashion and lifestyle industries, crafting innovative campaigns and brand experiences that blend emotional storytelling with strategic performance. My background spans digital marketing, content production, fashion styling, and brand communication, allowing me to approach projects with both a creative and analytical mindset. I specialize in transforming brand narratives into impactful visuals and campaigns across e-commerce, social media, and editorial platforms. From concept development to on-set execution, I’ve worked closely with designers, creative teams, and clients to deliver cohesive, visually-driven marketing strategies that resonate with audiences and drive meaningful engagement. I thrive at the intersection of aesthetics and strategy, and I’m passionate about helping brands create authentic connections with their audience.
- Leading the strategy, execution, and optimization of paid media campaigns across META, Google, and Tiktok ads, ensuring alignment with overall business goals and performance targets. - Defining, segmenting, and continuously testing target audiences to improve campaign efficiency, scalability, and return on ad spend. - Overseeing campaign performance analysis, translating data into actionable insights to optimize creative, targeting, and budget allocation. - Driving paid content ideation and creative direction, collaborating with UGC creators and internal design teams to develop high-performing, conversion focused assets. - Conceptualizing and directing paid landing pages, ensuring message consistency and alignment with campaign objectives to maximize conversion rates. - Analyzing landing page performance and user behavior, identifying opportunities to improve UX, engagement, and conversion across the funnel. - Managing affiliate partnerships with top tier editorial publications such as CNN, Travel + Leisure, Forbes, NBC, InStyle, as well as key content creators optimizing visibility and revenue through strategic placements. - Analyzing and improving multichannel communication strategies, identifying opportunities to enhance channel interconnectivity, customer journey coherence, and overall marketing efficiency related to paid media.
Focus on brands: Disney, HBO, Atresmedia, AMC, Armani, Dolce & Gabbana, L'Oreal, Coca Cola, Redbull, Geox, among others. - Developing and execution of 360 high-impact creative paid media campaigns for the European entertainment, softlines (fashion), hardlines (electronics) and Consumer Packaged Goods managing end-to-end processes from concept to delivery and ensuring alignment with brand’s and performance KPIs. - Collaboration with cross-functional internal teams and external partners across Europe, North and South America to deliver localized, engaging content, coordinating resources and budgets to maximize campaign impact. - Leverage of data-driven insights to optimize creative performance, track metrics, and continuously improve results across multiple digital formats and platforms (Prime Video, Fire TV, Amazon.com, Twitch, among others)
- Leading comprehensive brand and content strategies for e-commerce and paid social media campaigns (Meta, TikTok, Pinterest), integrating audience insights, cultural trends, and platform best practices to drive brand storytelling and measurable results. - Collaborating with photographers, creators, and designers to produce high-quality content, overseeing creative workflows from start to finish, and ensuring alignment with brand objectives and paid performance requirements. - Managing creative workflows, budgets, and resources to create high-impact campaigns that consistently improved engagement, CTR, and conversion rates. Ideating, creating, and tracking visual content, copy, and video for e-commerce to improve conversion and maintain continuous improvement. - Planning and executing workflows, coordinating different stakeholders, and managing tight schedules and deadlines. Creating complex CRM and email marketing flows tailored to each audience segment and stage of the sales funnel to improve KPIs such as conversion, bounce rate, and click-through rates. - Led the creative production and art direction of e-commerce and editorial campaigns across fashion and lifestyle for data-based creative campaigns to maximize engagement and trend relevance within a Gen Z and Millennial audience. - Collaboration and effective communication with internal and external creative teams, including photographers, brands, and press houses, to deliver visually compelling and brand-aligned content. - Oversaw budget and resource allocation to ensure strategic use of assets for campaign creation. - Garment shopping, sample management, and collaboration with press houses and brands for styling influencers and celebrities for editorials and events. - Created fashion video content for TikTok using data-based creative strategies to maximize engagement and trend relevance within a Gen Z and Millennial audience.
- Creation of the yearly marketing plan with quarterly KPIs based on previous data analysis, encompassing all digital channels with focus on e-commerce. - Strategy and planning of product launches and special campaigns (Black Friday) with innovative approaches, while overseeing their execution. - Performance-driven paid media strategy, budget allocating, and data analysis for META, Google, Tiktok, and Pinterest ads achieving measurable KPIs for e-commerce and brand awareness internationally. - Data collection and performance analysis to identify key trends and insights that drove strategic decisions and actions for optimization including e-commerce strategy and management. - Email marketing strategy and planning including newsletters, conversion flows, post-purchase, and loyalty flows. - Directed influencer collaborations from start to finish, including discovering new talent, selection, pro relationships, negotiation, and content guidelines as well as overall Social Media strategy. - Negotiating with marketplaces (Amazon, 1stDibs, Miravia, etc) and overseeing product integration and overall content strategy to affiliate the brand with top global markets. - Managing of dynamic marketing team of 3 team members, fostering a collaborative environment and effective results.
- Developed comprehensive brand marketing strategies across multiple channels, including email, social media, paid media, and website. - Directed art and creative vision for digital campaigns supporting product launches. - Styled and sourced elements for product photography to ensure visual consistency and appeal. - Established and managed influencer partnerships to enhance product placement and brand reach. - Analyzed marketing performance metrics and prepared reports to measure goal achievement and optimize paid media strategies.
- Ideated, created, and scheduled engaging social media content to drive audience interaction. - Sourced and managed relationships with influencers and collaborators to amplify brand presence. - Implemented SEO best practices to improve organic search visibility and website traffic. - Researched and wrote blog content aligned with brand voice and marketing goals. - Performed regular website maintenance to ensure optimal performance and user experience.
- Developed and executed B2B marketing strategies to drive client engagement and business growth. - Created and delivered compelling client presentations to share communication plans and results effectively.