Atlanta Metropolitan Area
I lead the global demand generation team and specialize in ABM strategies to drive leads and revenue. My responsibilities include managing email campaigns, content syndication budgets, and collaborating with various teams to improve outreach and conversions using account based marketing. As a lead generation and automation expert, I use several platforms including 6sense, Marketo, Tableau, and Salesforce to analyze performance, optimize lead qualification and engagement, and build quality leads that convert to wins. Through my experience, I’ve built great confidence by being a data-driven digital marketer focused on delivering impactful results.
I lead our Demand Generation team in the development and execution of strategic initiatives such as content syndication, webinars, email campaigns, nurture programs, BDR alignment, and external newsletters to generate and cultivate high-quality leads in support of overarching business objectives.
As the Demand Generation Manager at Infoblox, it is my responsibility to develop and execute strategies to generate quality leads and navigate them through the funnel using various marketing channels. I am currently optimizing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to achieve revenue goals by: - Building and utilizing ABM strategies and best practices to build and execute demand generation campaigns across various channels - Leading global omnichannel go-to-market campaigns including email strategy development, online advertising, and website UX to generate sales leads - Spearheading six-figure content syndication budgets and strategies with third-party vendors to generate net-new leads - Aligning with BDRs to optimize outreach strategies, conversion, and efficient workflow - Regularly reporting on campaign performance to VP and Directors of Demand Generation - Conducting A/B testing to improve lead insight, boost engagement, and enhance marketing effectiveness - Collaborating and aligning with sales, creative, content, product marketing and MOPs departments to develop, produce, and report on various marketing initiatives - Produced six product specific email nurture programs tailored to the ICP - Improved performance analysis of email marketing by increasing YoY email averages of: opens (+4%), percent clicks (+67%), and CTO (+54%) - Increased net-new opt-in database by 20% YoY through content syndication - Assisted in two top-of-funnel playbook creations for Drift chatbot
At MarketSource we are responsible for bringing technology and training together to improve business-changing results within B2B and Retail markets. As the Lead Gen and Automation Specialist and team Marketo expert, it is my responsibly to drive and improve marketing qualified leads by: - Creating and reporting emails and forms in Marketo - Designing and optimizing landing pages in WordPress - Generating, importing and reporting smart lists and campaigns in Marketo - Reporting and establishing benchmarks for email campaigns - Establishing an implicit and explicit lead scoring model to determine MQLs based on company standards - Conducting A/B tests to understand actions of the target audience and improve metrics - Managing CPC campaigns and budget for LinkedIn (Up 140+ leads within one quarter) - Producing social media calendar and managing posts in Hootsuite to boost brand awareness (15% increase in followers in year 1) - Analyzing web statistics and site performance via Google Analytics to improve content strategy - Leading cross-functional relationships with sales team and third-party vendors to successfully deliver marketing initiatives - Implementing new ABM platform and tactics from ground up
In early Fall 2017, HPE Software merged with Micro Focus Software to create one of the largest pure-play software companies in the world. At Micro Focus it's our goal to help customers maximize existing software investments and embrace innovation in a world of hybrid IT — from mainframe to mobile to cloud. As the Content Publisher for the Digital Marketing team I've: - Conducted content audits for email marketing automation platform, Pardot - Created, migrated and edited pages for microfocus.com on Drupal 8 - Successfully applied Drupal designs for new and existing content pages in CMS - Edited HTML and enhanced UX in Lithium Community - Developed, audited, and edited meta data to enhance SEO efforts - Controlled company's digital assets for rebranding from HPE to Micro Focus - Project managed localization migration for website in 10 languages (~5,000 pages) - Improved international site performance by as much as 400% - Chaired international publishing projects with global stakeholders - Spearheaded the QA process for localization utilizing JIRA - Generated and presented monthly and quarterly Google Analytics reports to various stakeholders - Headed and assigned tasks for publishing team located in India
Rigor enables revenue-generating companies to deliver fast and reliable digital experiences for their end users by building simple, yet powerful web monitoring and optimization software. At Rigor, it's my responsibility to: - Oversee website maintenance - Manage redesign and optimization efforts - Write and publish website content and blogs - Coordinate the creation of ebooks, whitepapers, videos, and landing pages - Implement SEO/SEM strategies - Display advertising campaigns - Organize Rigor’s content calendar - Create and track Pardot campaigns and emails - Manage 3rd party contractors and agency resources - Review and edit all Marketing collateral
At AVID Design I work directly with the content team, designers and developers to implement consistent and SEO friendly content within AVID Design’s proprietary content management system and other content management systems, including SharePoint and Drupal. I also help: - Develop improved user experiences across all areas of hospital and healthcare system websites - Evaluate emerging technologies and trends within the digital marketing field - Project manage website builds - Manage web maintenance retainer and budget for major hospitals across the country - Create Google Anaytics and Google AdWords reports - Develop PPC campaigns - Implement SEO strategies