Linköping, Östergötland County, Sweden
Goal oriented and structured Head of Marketing & Sales at Business Unit Barracuda, Saab Dynamics, with over 20 years of experience in sales, marketing, budgeting, strategic planning, customer contracting and product and project management towards high-end goals. With a great ability to prioritize and make things happen I get into everything with a high energy level, a great focus and with a willingness to work hard to succeed with my assignments.
I had the responsibility for the development and execution of plans, strategies and all activities for Biosense Webster portfolio within electrophysiology and advanced 3D mapping. In my position, I was accountable for leading the overall management of sales and marketing strategies, activities, operations, and budgets associated with accelerate growth and increase the value offering to gain market share and expand the market. In my team, I had 7 direct reports in Sweden and 1 Field Sales manager in Finland who was responsible for the local business and the team development of 4 Clinical Support Specialists in Finland.
Responsible for the sales organization of KARL STORZ ENDOSCOPE, consisting of 9 Product Specialists, direct reporting to me, 1 Key Account Manager, 1 field Product Manager and 1 Application Specialist. I was responsible for the sales budget that came from sales of medical devices such as camera systems, technical devices, and instruments for endoscopic surgery in all our different disciplines. In my role, I was also a member of both the Swedish Management Team and the National Marketing Group to run the company's market development and to make strategic and operational decisions.
Product Specialist - Endoscopy. Responsible for the technical equipment and instruments in anaesthesia, neurosurgery, ear-nose-throat, surgery, urology and gynaecology. The responsibility involved sales and marketing of the products, training and demonstrations/tests, follow-up and service, as well as monitoring and responding to procurement.
Territory Manager - Surgical Division for eye surgery. Responsible for sales, marketing and territory sales activities as well as tender business concerning equipment such as machinery, intraocular lenses and instruments used in eye surgery.
Senior Key Account Manager. A part of the regional management team, responsible for coaching new employees, and overall responsibility for Market Access in the region. Product launch, Key opinion leaders, market access and structured introduction of new drugs. Full responsibility for sales and promotion of Infection/new antibiotic and Oncology - drugs in the area of breast cancer, lung cancer and prostata cancer.
Regional Sales Manager. Line manager for a team of Key Account Managers and partial responsibility for regional sales and budget for all AstraZeneca’s products within 5 county councils in Sweden.
Hospital Project Leader Brilique (cardiovascular area). Successful product launch and market access work. Structured introduction of the new drug in my region. Responsible for driving the business in the region. Coordination of hearings and meetings with key opinion leaders, head of clinics, drug formulary committees and other stake holders such as cardiologists, angiolabs, thorax clinics etc. to create conditions for the product to become a part of the treatment therapy and recommended by the county councils.