Greater London, England, United Kingdom
Experienced business operations leader with a drive to make fundraising teams smarter and more efficient so they can raise more money for great causes. Particular strengths and experience in insight, data and CRM, planning, campaign management and prospect research. 11 years' experience at major national charities and museums.
I lead a team of talented operational specialists who drive fundraising at our world-class museums. By partnering with fundraisers, I and my team understand and deliver the support they need to build exceptional supporter relationships and raise more money more efficiently. By delivering outstanding specialist support in the areas of events, prospect management, finance, planning, stewardship, data & reporting, we drive income generation at SMG and enabled our fundraisers to raise £21m in 18/19. I am also responsible for the Group's sector-leading Visitor Giving team, raising £3m per year across our 5 museums from our incredibly generous visitors. We aim to engage with every visitor, welcoming them to the museum and giving them the opportunity to support our vision of connecting and inspiring people with science.
Built and led a team of fundraising operations experts who equipped and freed up fundraisers to raise £21m in 18/19. I built partnerships with fundraising teams to understand their needs, challenges and opportunities so that my team could provide them with outstanding specialist support that enabled them to do better fundraising. My team's areas of focus were events, prospect research, finance and data & reporting. Successful projects included: - Implementing a new CRM database to maximise fundraising opportunities - Planning and delivering GDPR compliance for the Development department - Redesigning the department's finance processes to enable better financial management - Developing the strategy for SMG's first capital fundraising campaign
I led a team of operational specialists in a successful fundraising department raising over £40m each year. The team provided expertise and resources that drove income and facilitated efficient fundraising. We supported over 100 fundraisers across the country in the following areas: Insight & Analysis, Data, Comms, Project Management, Compliance, Prospect Research and Health & Safety. I worked closely with the senior leadership team to shape and deliver an ambitious fundraising strategy and ensure the Business Operations team played a pivotal role in its success.
I led two operational teams within CRUK's Volunteer Fundraising department: 1. Insight & Analysis I developed a team who delivered genuinely useful management information that was actively used across the department to shape decisions and enable us to hit our income growth targets. Historically the team produced large volumes of data that wasn't understood or well used. I turned this around, designing a suite of simple, insightful reports that enabled the team to understand their pipelines and make strategic decisions. Alongside this I set the strategy for how the department handles and uses supporter data and ensured that we had the right data systems and processes to meet our needs. 2. Research & Acquisition I designed, recruited and established a new Research & Acquisition Team. I set the strategy for the team and engaged stakeholders across the business to lay the ground work for the team's success. Within their first 6 months the team added over £2m value to the department's pipeline. Through expert prospect research and rigorous qualification, the team enabled our fundraisers to build strong new supporter relationships across the UK with companies and individuals. This was the first time prospect research techniques had been applied in a community fundraising environment and it was exciting to see the results I was able to deliver in a short space of time. We drove pipeline value, sped up acquisition, and maximised the value of fundraising opportunities,
- Led a team of planning, reporting and financial processing specialists - Coordinated multiple fundraising campaign plans to drive efficient fundraising, maximise opportunities, mitigate risk and enable the department to achieve its £20m annual target - Provided regular reports and recommendations to leadership to allow evidence-based decision making - Improved data quality and reporting and trained fundraisers in using CRM database
- Delivered £1m income pa through gifts from high-net-worth individuals - Successfully engaged a wide variety of supporters and managed a portfolio of around 100 prospects - Researched and wrote regular in-depth impact reports and proposals for high-level supporters - Designed and managed two Christmas giving campaigns that raised over £70k from cold or lapsed donors - Initiated and project managed the creation of a high-value giving club designed to engage a new group of supporters - Worked proactively with other teams to identify fundraising opportunities, maximise income and improve donor communications