Minneapolis, Minnesota, United States
I’m a young and ambitious digital marketer with a passion for lead generation and building programs that actually move the needle. I’ve created and scaled local digital initiatives like reputation management and turnkey, multi-channel campaigns, while also driving SEO and email strategy at the national level. My strength lies in paid search and CRO, where I blend my creative eye with my data-driven mindset to continuously optimize performance, elevate user journeys, and unlock growth. I graduated from the University of Minnesota with a degree in Speech-Language-Hearing Sciences and an Integrative Neuroscience minor. I bring strong collaboration and communication skills, and I love diving into consumer behavior to uncover insights that drive results. I genuinely enjoy building meaningful connections with both teammates and the end users I serve.
- Optimize end-to-end paid search experience to improve conversion rate and reduce CPA. - Drove $1M+ revenue without additional spend through CRO initiatives.
- SME for SEO/GEO, local SEO, and reputation management; connected strategy, execution, and performance on a national level. - Scaled review program across 1,600+ locations (4.8★ rating, double-digit review growth for three consecutive years) - Boosted organic performance through SEO and content optimization initiatives. - Designed and optimized lead nurture journeys in Adobe Campaign, improving tracking and attribution. - Managed and mentored seasonal interns.
- Local SEO SME; led education and enablement franchisees, clinic staff, and corporate teams through webinars, incentives, and training materials. - Built and launched a national reputation program, driving +74% review growth in year one. - Managed 1,500+ local listings/GBP profiles to improve visibility and drive customer action. - Supported local digital marketing efforts across 50+ franchise businesses. - Streamlined marketing operations, reducing manual work and improving resolution time.
- Communicated department goals and plans to student staff. - Created staff schedules. - Created weekly agendas and goals and communicate via email and staff meetings. - Trained, motivated, guided, and evaluated student staff.
- Facilitated the visits of over 1000 visitors weekly. - Mentored prospective students about student life at the University of Minnesota both in-person and over Zoom. - Participated in various special events, student panels, and virtual tours.
- Completed inbound and outbound calling. - Answered and sent emails regarding campus tours, campus events, special and group visits, and related admissions topics. - Trained and supervised student employees. - Managed other office tasks as directed.