Victor Hugo Odo

Delivery & Technology Director LATAM | Digital Operations Management | Award Winning Projects | Martech | CRM | AI | Startups Angel Investor / Managing Partner

São Paulo, São Paulo, Brazil

About

Software Development and Project Management Professional with 18 years of experience, having contributed to leading global companies such as Havas, McCann Worldgroup, Isobar, FCB, and Naked Communications. Throughout my career, I have specialized in technology applied to business solutions and Agile Project Management methods. I have successfully implemented dozens of websites, platforms, applications, experiential projects, and media automation solutions for prominent clients like Amazon, Calvin Klein, Banco do Brasil, Itaú, Campari Group, General Motors, Heineken, HP, Kingston, KLM, Lacoste, Mars, Mastercard, Mondelez, Saint Gobain, Walmart, Koleston, and Whirlpool. Technical Skills: - Methodologies and Best Practices: ITIL, SCRUM, Kanban, XP - Strong Development Skills: Front-end, Backend, Processing, IoT - DevOps & Supplier Management: CI/CD, Stress Tests, Pentest Management Skills: - Dissemination of Agile Project Management methods - Cost, profitability, and team/third-party rate card management - Project and stakeholder management - Defining and tracking support metrics and implementing programs to improve operational performance - Initiating and driving projects to completion with minimal guidance - Strong analytical skills and data-driven decision-making - Experience working with and supporting global teams - Interaction with senior-level executives - Excellent written and oral communication skills - Strong interpersonal skills - Adaptability in a rapidly changing environment with a goal-oriented approach - Team management As an enthusiast of innovation and emerging technologies, I have implemented special projects utilizing electronics, mathematical algorithms, and installations that have garnered +40 national and international awards, including Cannes Lions Festival, London International Awards, El Ojo de Iberoamérica, Ciclope Festival, theFWA, and Awwwards. In addition to my professional work, I dedicate time to teaching innovation, speaking engagements, and serving as a judge for the CSS Design Awards and The Webby Awards, which celebrate excellence on the internet. My academic background includes studies at FECAP and Mackenzie University, with additional courses at Harvard and Stanford.

Experience

  • follow55 (1 yr 11 mos)
    • Partner & Chief Revenue Officer (CRO)
      Jan 2026 - Present · 6 mos

    • Partner & COO
      Apr 2025 - Jan 2026 · 10 mos

      Following an initial engagement as a strategic consultant working directly with the CEO, I proposed and executed the acquisition of an equity stake in Follow55, transitioning into the role of Partner & COO. As COO, I was focused on strengthening operational efficiency, governance, and scalability, optimizing workflows and processes, and ensuring productivity and execution excellence across the organization. I also led pricing and business model reviews, support the development of new services, and collaborated closely with leadership and client teams to design solutions aligned with market needs and growth objectives.

    • Strategic Consultant
      Aug 2024 - Apr 2025 · 9 mos

      Acted as an external strategic consultant, working directly with the CEO of follow55 on the redesign and structuring of the company’s operating model, market positioning, and service offering. The engagement included reviewing operational and accounting structures, implementing administrative and management controls, organizing internal processes, and supporting executive-level decision-making, with a focus on efficiency, governance, and sustainable growth. Delivered a cross-functional and holistic contribution, helping establish solid operational and management foundations to support the company’s medium and long-term strategy.

  • Senior Delivery Director, Digital Studio LATAM at Klick
    May 2024 - Present · 2 yrs 2 mos

    Working at Klick LATAM, managing operations for clients in 9 countries across Latin America and at Klick Studio, a production hub providing services for Klick North America (United States and Canada). At least 70% of my time is dedicated to North American operations. My responsibilities include: - Defining and implementing strategic processes - Developing and managing budgets - Leading multidisciplinary teams and managing suppliers - Creating operational and productivity reports - Optimizing administrative processes through automation - Implementing advanced methodologies Achievements: Project Management System Implementation: Implemented a centralized project management system combined with agile methodology, resulting in real-time operational efficiency dashboards. These dashboards provide critical visibility into demand volumes and activity statuses, reported to Klick Global in North America. This system assists in strategic team sizing decisions and offers continuous feedback on the provisioned vs. actual relationship, optimizing budget processes and SLAs, making resource allocation data-driven. Administrative Process Optimization: Implemented automations to streamline complex administrative processes such as client budgeting, supplier payments, timesheet consolidation, and internal network structures for organizing client assets. Internal Development of Deliverables: Developed and implemented internal tools and methodologies that replaced the need for outsourcing, resulting in substantial quality and productivity gains. This initiative not only increased production efficiency but also generated a 30% reduction in operational costs, directly contributing to increased profitability.

  • Lano (2 yrs 1 mo)
    • Managing Partner
      Aug 2024 - Present · 1 yr 11 mos

      Lano is an innovative platform that leverages artificial intelligence to empower real estate agents and agencies with tailored content creation for social media, blogs, and websites. By inputting key details about properties or specific needs, users receive personalized content suggestions, including engaging captions for Instagram and LinkedIn, blog articles, and redecorating ideas. In my position I focus on optimizing the accounting model and structuring administrative processes, ensuring efficiency and financial stability for the company's sustainable growth. I implement automation processes and system integrations that streamline workflows, maximizing operational efficiency and financial control. I also co-lead the continuous product development, integrating cutting-edge artificial intelligence technologies and market insights, with a focus on creating innovative solutions for digital marketing in the real estate sector. Additionally, I develop partnership strategies that drive business expansion and manage relationships with investors and stakeholders, ensuring that Lano's operations and strategies are aligned with the company’s long-term goals.

    • Angel Investor & Advisor
      Jun 2024 - Sep 2024 · 4 mos

      Responsibilities: - Equity Stake: Acquired a 33% ownership in IMOX.AI, providing pivotal financial investment and strategic oversight to drive the company's growth and market expansion. - Strategic Guidance: Offer expert advice on business strategy, operational efficiency, and long-term growth to maximize the company's potential. - Product Development: Collaborate with the development team to enhance AI algorithms and refine platform features, ensuring high-quality, personalized content generation. - Market Strategy: Contribute to shaping market positioning and marketing strategies to establish IMOX.AI’s presence in the competitive real estate technology sector. Achievements: - Significant Investment: With a 33% equity stake, my investment has been instrumental in advancing the platform’s capabilities and supporting its market entry and expansion. - Enhanced Product Offering: Advised on key technological improvements, resulting in a more user-friendly interface and enhanced content generation accuracy.

  • FTB Consultoria em Endomarketing, Cultura e Comunicação Organizacional (8 mos)
    • Strategic Advisor & CTO
      Mar 2026 - Present · 4 mos

      FTB is a consultancy specialized in strategic internal marketing (endomarketing), organizational culture, and corporate communication, structuring these pillars as performance infrastructure. The company designs and implements strategies, channels, and rituals that align leadership, reduce noise, and drive measurable business outcomes. As Strategic Advisor & CTO, Victor leads the company’s technology and product vision, structuring scalable systems, automation layers, and data-driven processes to support delivery, enhance efficiency, and enable growth.

    • Angel Investor & Advisor
      Nov 2025 - Present · 8 mos

      FTB is a consultancy specialized in strategic internal marketing (endomarketing), organizational culture, and corporate communication, structuring these pillars as performance infrastructure. The company designs and implements strategies, channels, and rituals that align leadership, reduce noise, and increase organizational efficiency, generating measurable business impact. As an advisor, Victor supports strategy definition, offering structuring, and business growth.

  • AI Trainer (Mathematics) at Outlier
    Feb 2025 - Present · 1 yr 5 mos

    Outlier helps the world’s most innovative companies improve their AI models by providing human feedback. I'm contributing by lending my expertise to mathematics to train generative artificial intelligence models. - Assessing the factuality and relevance of text produced by AI models - Crafting and answering questions related to Mathematics and evaluating and ranking responses generated by AI models.