Plain City, Ohio, United States
Experienced Sales Director, leader, coach, motivator and brand builder with a passion for success and a proven track record in the wine, spirits, beer, and energy industry. Highly skilled in Sales, Brand, and Business Strategies, Personnel Management and Development, Budgeting, Forecasting, Developing Standards, Policies, and Delivering P&L Objectives while increasing distributor partnerships and account relationships in order to achieve long-term success and results. I possess national and regional relationships with accounts and distributors in over 20 states. I'm ready to build your brands and teams today!
Responsible for All Aspects of Branded Sales and Sales Business Units. Responsible for creating a 45 State Distribution Network in less than two years in addition to creating and expanding Our National Distribution Partnership with IDN. Responsible for creating and managing a National Sales and Brand Team (From National Accounts to Brand Ambassadors) Responsible for expanding National and Global Distribution Footprint. Responsible for All Branded Sales Strategies and for delivering all applicable P&L.
Responsible for all Sales, Marketing and Brand Building Strategies, Activities, and Execution for Middle West Spirits Branded Products. Successfully Created a 43 State National Distribution Footprint in less than 2 years, in the height of the 18 Months Covid-Pandemic! Responsible developing all pricing, trade spend, revenue, gross-profit and brand standard benchmarks. Developed, implemented, and executed all Direct to Consumer, E-Commerce, Alternative Distribution, and General Market Strategies and Systems. Responsible for Setting Up All Sales Systems (Reporting to CRM), Standards and Procedures. Responsible for all sales leadership, recruiting, training, development, mentoring, execution, strategy, messaging, performance review, field control, and brand presentations. Responsible for all National Account Development and Relationships. End to End Sales and Brand Management.
National Consulting and Match Making Role. Responsible for Connecting Emerging Brands Across All Categories to Chains, Direct to Consumer Opportunities, Alternative National Distributions Options, E-Commerce Solutions and General Three-Tier Market Distributors. Complete End to End Brand Management from Strategy, Distribution, Marketing, Pricing, Sourcing, Private Label, and Real Time Consulting.
Responsible for developing all brand and sales strategies for four new trade brands and private label to be executed across The Mid-West and Southeastern Regions. Brand/Sales Strategies included distribution network management, pricing and programming, developing competitive brand sets, establishing culture, and providing internal and external sales teams with passionate and clear direction, objectives, tools and support in order to achieve all P&L/GP Objectives. Successfully secured distribution commitments in over 12 new states/20 new distributors over the first 6 months, including distribution in regional and national chains. 20 State Coverage (NC, SC, TN, VA, OH, MI, KY, KS, IA, IL, IN, MN, WI, SD, ND, WV, NE, CO, MO, GA)
Responsible for managing a 59 Brand Portfolio of Wine (22), Spirit (15), and Beer (22) across 16 States (NC, TN, WV, OH, KY, MI, MN, KS, MO, IA, IN, IL, SD, ND, WI, NE) and 175 Distributors/Brokers, and 6 Market Managers. (5 Full Book) Developed strategies, including organizational structures, pricing, programming, and sales. Developed standards, policies, protocols and team expectations. Delivered on annual operating plans, P&L, and GP for the region, including directly leader over 20 distributor consolidations. Managed operating and sales forecasting/budgets. Provided clear and passionate direction on goals, standards, in addition to providing positive leadership, coaching, mentoring, training to both internal and external sales forces in order to achieve all objectives. The Mid-West Region added over 35 new brands and 200 new skus from 2014-2018, lead the company in the highest percentage of overall portfolio distribution, achieved multiple region of the year awards, produced the highest number of market manager of the year winners from 2014-2018 (4 Beer/3 Wine and Spirits), lead the company in highest regional scores and positive feedback from Tamarron Distributor Surveys, and produced the highest team scores on all company training and continuing education programs.
Responsible for managing 44 Brand Portfolio of Wine, Beer, and Spirits and all aspects of distributor management across 43 Distributors in North Carolina and Tennessee. Developed strategies for all brands, pricing, programming, P&L management, regional marketing, and chain activities in order to achieve all volume and GP objectives. Provided clear and passionate communication, objectives, tools, motivation, support needed to achieve objectives and deliver plans. Led the company in total portfolio distribution within 12 months, all brands were available in North Carolina and 90% in TN. Achieved Market Manager of The Year for Wine and Spirits and Second place for Beer.
Responsible for developing all brand and distribution strategies, pricing, chain targets, sales and personnel management (65), Brand Ambassadors (55), P&L, and suppliers. Responsibilities also included managing both The Durham and Manteo Warehouse Operations, Inventory, recruitment, selection, hiring, meeting planning and execution, training and development. Developed all sales manuals, standards, and policies for the entire organization, implemented brand education, testing, and training models for all sales staff. (This also included implementation of pre-plans, trackers, target lists, account lists, and reorganization of sales account lists and delivery in order to maximize ROI and efficiencies. Delivered clear and passionate direction, support, mentoring, and tools which resulted in delivery operating and sales plans, culture change, and a sales renaissance within the company.