Brussels, Brussels Region, Belgium
Managing brand content and campaigns across a portfolio of 40+ properties spanning Europe, North America, the Pacific, and beyond, I've spent the past years building brand identities in luxury hospitality. My work sits at the intersection of brand strategy, copywriting, and digital marketing. I bring both creative sensibility and strategic agility, with a natural curiosity for product-driven industries and consumer-focused brand storytelling. Fluent in English and French. International background, global mindset.
Global Brand Marketing Specialist within a portfolio of more than 40 hotels across 10+ countries, working at the intersection of brand strategy, content, and digital marketing. - Developed and managed multi-channel content strategies, ensuring brand consistency across all touchpoints and markets. - Managed the blog content pipeline in English and French, reviewed press articles, and contributed to website copywriting as part of the global site relaunch (April 2026). - Created brand content across multiple formats such as campaign and newsletters visuals, videos, logos and marketing collaterals, using the Adobe Suite. - Managed client-facing activations including trade shows and customer giveaways. - Coordinated cross-functional projects with external agencies, photographers and local property teams. - Contributed to a multi-month international photography and video project across 21 properties, travelling on-site to coordinate with local teams and manage the photographer, including photo correction feedback and video editing. Delivered 30–50 finalized images per property and a refined video library used for the launch of the new global website (April 2026).
Developed strong prospecting, negotiation, and relationship management skills in a fast-paced B2B environment.
- Took on full marketing responsibility for a cluster of 6 hotels with no marketing director in place, managing all brand and communication activities independently while supervising a junior intern. - Managed social media, Facebook & Instagram ads (SEA, SEO), campaign management, and collaterals. - Conceptualised and executed brand events to drive visibility for hotel restaurants and venues, including influencer events and pop-up activations. - Created content and marketing materials using the Adobe Suite.
- Supported the marketing team across content creation, social media management, and digital campaigns (paid ads, SEO, analytics). - Created brand visuals and communication materials using the Adobe Suite.
- Participation in the launch of the new brand identity with preparation of the communication plan - Creation of content in line with the editorial policy and the brand identity thanks to different softwares from the Adobe Suite - Manage communication through social medias (Instagram, Facebook, Linkedin, Twitter) - Competitive analysis and pro-active monitoring of the market on social networks