Dubai, United Arab Emirates
Creative experienced marketing and communications manager with expertise working with startups, SMBs, and global organisations. Over the past ten years, I have gained experience in creating awareness, engagement, and partnerships for clients, from start-ups to multinationals. This includes supporting corporate communications, public relations; and building employee engagement programs. Specialities: Public relations, media relations, executive positioning, internal communications Content Marketing, content creation, and messaging development; Social media marketing, influencer marketing; Area of interest: Technology (AI, machine learning, natural language processing, generative AI)
YouCater is a marketplace that connects clients with the best-fit F&B providers for any type of event. We support a wide spectrum of occasions, from private gatherings to large-scale public events such as Gitex, Abu Dhabi Finance Week, and Step Conference. Beyond sourcing, we help clients plan and deliver their events — acting as an extension of corporate event teams to find the right partners, shape the guest experience, and ensure presentation style and budget are perfectly aligned.
At Board, we help thousands of leading organizations plan smarter, drive outcomes and lead transformation with one single Intelligent Planning Platform. As VP of Global Communications, I develop world-class communications strategies, directly manage communications activities that promote, enhance, and protect the organization's brand reputation for employees and external partners. I am responsible for the development, integration, and implementation of a broad range of public relations activities connected to the strategic direction and positioning of the organization and its leadership. Primary duties: - Develop and implement an integrated strategic communications plan to advance Board brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences. - Create a marketing/public relations strategy that will allow to cultivate and enhance meaningful relationships with targeted, high-level external audiences. - Develop a media relations plan, balancing company objectives and internal/external satisfaction. - Work closely with leadership to develop and execute an integrated global corporate communications strategy that will successfully reinforce the company’s business objectives. - Serve as a communications counsellor to Board ELT members.
Globality is a SoftBank-funded SaaS company, bringing digital transformation to the procurement industry. Through its AI-powered platform, Globality matches multinational companies to the best fit service providers based on project need, reducing the sourcing process and cost - across Marketing, IT, Legal, HR, Management Consulting categories. The Marketing Category team serves as subject matter experts, responsible for driving adoption of the Platform, specific to Marketing Services, for our client organisations. The Category team is a vital conduit between clients, our network of marketing service providers, and teams of Globality technologists and delivery experts in multiple locations across the globe. My primary functions: - Identified, acquired and managed a global network of best-in-class marketing agencies - Marketed and sold Globality to Fortune 500 clients - Onboarded client users and trained their employees to drive platform adoption - Partnered with Corporate Marketing to develop unique and differentiated marketing materials - Partnered with Product to create Platform content, and support feature and product development
Non-profit, networking, event management Féminin Pluriel is a non-profit organisation created in 1992 to promote women's empowerment and increase their influence in the professional world. We help our members grow their potential by participating in global and local events, in-person and online, which offer opportunities to learn from inspiring speakers and network.