Center District, Israel
Marketing Leader for Early-Stage Cybersecurity | $1M Pipeline at Seed First marketing hire 3x at B2B tech companies, including two cyber startups: Myrror Security (seed, Application Security) and Cider Security (Series A, DevSecOps - acquired by Palo Alto Networks). At Myrror, built the entire marketing engine from zero: 100 sales meetings and $1M in pipeline within 7 months. Earlier, led an award-winning rebrand at CoolAutomation supporting the company's penetration to new markets. Strategic breadth across Product Marketing, Demand Generation, Brand, and Field Marketing. Comfortable speaking the language of CISOs, security researchers, and analysts (Gartner, Forrester, IDC). Active AI-tooling builder: Claude Skills, Claude Code, applying these to extend marketing leverage at every stage of the funnel.
• Developed vertical-oriented go-to-market strategies for Digital Signage, Education, and Telecom sectors. • Launched integrated demand-generation ABM campaigns to enhance market presence. • Established a comprehensive business operations infrastructure, including CRM and Marketing Automation systems. • Led AI-human hybrid marketing initiatives, focusing on content writing, demand generation and social media automation.
Myrror Security is a software supply chain security solution, a first in the market to protect from code attacks while breaking the overwhelming vulnerability alert fatigue and providing the security teams with a remediation plan that reduces risk. * Built and led early-stage start-up marketing strategy, leading GTM * Developed online presence including website and sales enablement tools * Implemented content generation and syndication through multi-layered demand generation strategies, and building new business pipeline * Led SEO, SEM and PPC and PR, leading to brand searches and website traffic increased by 96% * Lead analyst relationships with Gartner, Forrester, IDC * Industry key events strategy and implementation globally
Provides an ASPM platform that allows the defender’s team to gain instant visibility into their engineering DNA and build their AppSec programs in a matter of minutes. * Aligned Sales and Marketing process. * Developed, executed, and optimized customer acquisition strategies and paid advertising efforts. * Drove an understanding of product value and benefits, explored and optimized the buyer’s journey. * Created content with research/product teams and external vendors (analysts and technical writers): video, e-book, email content and more. * Social media strategy and management (followers increase by 120% at a steady engagement rate) * SEO and content strategy. * CRO and website analytics. * Measured, analyzed, and reported campaign performance and overall marketing effort to the management * Hired and managed external demand generation vendors.
CoolAutomation is on a mission to connect the traditional world of HVAC with the future of IoT, enabling HVAC to play a central role in smart buildings and smart homes. * Established marketing strategy in the fast-evolving industry (industry trends, marketing funnel and tracking) * Built an award winning brand * Established and led growth strategy * Digital channels development and led (SEO, SMO, PPC, Nurturing performance, Direct Media) * PR efforts, events implementation. * Led series of webinar events globally * Led an on going website conversion effort, increasing pipeline by 20% annually * Content development * Sales, Product, HR support
BARZILAI Exhibition Experts is recognized as one of the most creative and professional design companies in the international exhibition arena. Main responsibilities: * Lead the penetration of BARZILAI services in the international market * Lead the sales team to achieve goals * Online presence development: website, newsletters, social media activities (SMO), PPC and SEO (SEM) * Brand strategy development and its implementation in marcom materials: brochures, case studies, and video communication materials * International vendors management * CRM development to support the team and sales methodology