Sylvan Lake, Alberta, Canada
TOWN WINS AUMA SUSTAINABILITY AWARD - October 2016 The Town of Sylvan Lake was recently awarded at the Alberta Urban Municipalities Association’s (AUMA) annual conference. “The Town was recognized for their progressive and comprehensive work on economic diversification and economic development within the Town,” explained Chief Administrative Officer, Betty Osmond. “I think it’s very fitting because our original sustainability plan won an award from AUMA a few years ago. One of their pillars was economic development and that’s the one they recognized us for this year.” Osmond recognized the Town’s economic development officer, Vicki Kurz, for doing the ‘lion’s share of work’ on this project. “It’s very nice to have been recognized,” said Osmond. “I think one of the reasons why we were successful is that we have many partners and successful partnerships.” Mayor Sean McIntyre added it is very excited to be recognized on the business development front.
Tourism and Destination Development
Realizing our Potential is CATA's Destination Management Plan that provides direction to tourism development, marketing, and management in Central Alberta for the next 10 years. It is a framework in which tourism industry partners can work collaboratively towards achieving a shared vision. Development of the plan was facilitated by an inter-municipal committee of partners who are dedicated to realizing the true tourism potential of our region. Over 100 tourism stakeholders were involved in the preparation of this plan either through online public engagement, stakeholder interviews, and workshop participation. Combined, this plan represents the hard work of the Central Alberta Steering Committee, tourism industry interviewees, and other provincial and local governments, tourism operators and land managers working together to chart a shared path forward for tourism in Central Alberta. Central Alberta DMP Steering Committee: • Tourism Red Deer • City of Red Deer • Red Deer County • Town of Rocky Mountain House • Town of Sylvan Lake • Town of Innisfail • Lacombe Regional Tourism • City/County of Lacombe • Town of Blackfalds • Town of Ponoka • Olds Institute • Clearwater County • Alberta Culture and Tourism
Responsible for overseeing the development and implementation of the corporate tourism strategy and the Town's investment attraction strategy & implementation plan, creating and maintaining a community profile for investment attraction, industry diversification, downtown revitalization strategies, sector profiles, etc
Business Objective: To guide and support not-for-profit, registered charities, SMEs, First Nations, urban Aboriginal organizations and municipalities with the implementation of specific goals, strategies and projects that result in broadened regional economic development.
International Ambassador Program (IAP) representative