Greater Reading Area
As a Marketing Manager, I lead multi-platform campaigns, from content creation in Adobe Creative Suite and Canva to performance analytics through Meta Business Suite, whilst maintaining our digital presence across social media, WordPress and Google Business. My expertise spans digital and traditional marketing, creating everything from engaging social media content to high-quality printed materials. Since founding my greetings card business, Night Owl Cards, in 2019, I've developed a unique perspective on marketing from both agency and client sides. I'm passionate about finding innovative ways to emotionally connect brands with their audiences through compelling visual storytelling. Now I’m seeking a role where I can blend my creative background with marketing strategy to develop fresh, engaging campaigns that truly resonate.
I lead multi-platform digital campaigns, designing and creating engaging content through Canva and Adobe Creative Suite, including reels, social media posts, and promotional materials from leaflets and posters to banners and adverts for local magazines. Through scheduling tools such as Meta Business Suite, I strategically manage social media presence and performance analytics whilst maintaining the Google Business profile. I design and produce high-quality printed materials, securing supplier discounts to maximize budget efficiency. I maintain WordPress website content and design updates whilst also gathering customer feedback through Survey Monkey. Alongside liaising with local schools to provide marketing materials, I visit our clubs and holiday camps to photograph children during activities, verifying photo consent with staff to meet safeguarding requirements (I'm DBS certified). Additionally, I support recruitment activities across Indeed and government platforms, create job adverts, and produce videos for internal training using Adobe Premiere Rush.
Whilst handling complex logistics behind the scenes, I supported frontline staff so they could deliver best-in-class service. I wore many hats, from monitoring KPIs and creating signage on Canva to greeting and assisting shoppers, never losing sight of the customer experience.
I collaborated with a local business on a complete rebranding effort. Working as part of a team, I led logo redesigns and website migrations with Wix to optimise for both aesthetics and SEO as well as using Google Analytics to craft an experience that resonates with their core customers. The hands-on experience has solidified my passion for omni-channel digital marketing campaigns, particularly creating email campaigns using Mailchimp and social media posts.
As Office Administrator, I managed behind-the-scenes operations to ensure smooth coordination between photographers and staff. I handled sensitive customer data with care, dispatching premium portraits that encapsulated precious memories. When I wasn’t organising logistics, I was crafting administrative visuals and touching up images using Photoshop and Lightroom.
I was entrusted with supervising shop operations and leading my team whilst optimising stock levels, designing displays and ensuring flawless customer service. I strived to create an enjoyable shopping experience while meeting daily targets. From handling cash to managing paperwork, I ran a tight ship.