Vi Pham

Marketing Coordinator at Shottys

Tampa, Florida, United States

About

I am a recently graduated marketing student at the University of South Florida with a concentration in digital marketing. Brand marketing, product marketing, social media marketing, and graphic designs are fields that I am interested in working in. I have knowledge in marketing processes and terms such as SEO and KCT, as well as personal knowledge in art and design that will be useful in creating visually appealing and compelling ad campaigns.

Experience

  • Shottys, LLC ()
    • Marketing Coordinator
      Feb 2025 - Present · 1 yr 6 mos

    • Marketing Intern
      Jul 2024 - Feb 2025 · 8 mos

  • Marketing/Sales Intern at Otte Polo Group
    Jan 2024 - Jun 2024 · 6 mos

    Created and organized content calendars for two brands and carefully planned varying content for emails and social media each month. Participated in B2B email marketing by preparing promotional, seasonal, blog, automation drip, and winback campaigns, and assisting in the copywriting of emails. Increased CTOR and CTR by over 400% in 5 months. Coordinated tasks and project timelines for the team and maintained open communication to ensure tasks are done on time. Increased engagement on social media for Linkedin and Facebook by 20% in 5 months through consistent and relevant posting and engaging with leads, and utilized social media metrics and analytics to measure growth. Supported graphic design efforts by providing careful direction for graphics, creating graphic designs for social media posts and email marketing campaigns, and creating character illustrations for consistent branding.

  • Business Performance Intern at Entegra
    Jun 2023 - Aug 2023 · 3 mos

    Carefully edited and evaluated company and supplier descriptions for grammatical errors and consistency, and ensured that information accurately portrayed the companies. Communicated ideas and concerns via emails, calls, and presentations that effectively conveyed thoughts for better understanding and productivity. Assisted in B2B marketing through sending personalized emails to clients, as well as answering questions and responses accurately and proficiently. Improved project performance and progress by 50% in 9 weeks on a strict deadline and under immense pressure.

  • Retail Member at Panera Bread
    Nov 2022 - May 2023 · 7 mos

    Communicated with customers, speaking professionally and clearly and understanding their requests to be able to satisfy them correctly. Adjusted my behavior and actions to better accommodate the customers and help with any modifications needed for orders. Kept the workspace clean and organized to provide for a better and more efficient workflow. Marketed certain products towards customers during times with an overstock of products.

  • Crew Member at Tropical Smoothie Cafe
    May 2022 - Aug 2022 · 4 mos

    Greeted and helped any customers that entered or needed assistance while maintaining a kind and composed attitude. Worked efficiently with a team in a fast-paced environment. Maintained a tidy and neat workspace that ensured smoother and more orderly operations. Followed directions and made sure that food and smoothies were made correctly according to the order to ensure that customers were satisfied.