Barcelona, Catalonia, Spain
Trabajo con HNWIs y UHNWIs en mercados internacionales, en contextos donde la construcción de posición es estratégica y el entorno cambia más rápido que cualquier lectura lineal del mercado. Ese recorrido me enseñó distinguir cuándo el problema es realmente externo y cuándo no lo es. Esa misma mirada es la que traigo al trabajo con creativos. Directores creativos y profesionales de agencias en transición que sienten que la respuesta debería estar en la estrategia, en el posicionamiento, en el mercado. A veces lo está. Muchas veces, no. Mi trabajo empieza precisamente ahí, en distinguir una cosa de la otra.
Trabajo con profesionales creativos cuando, externamente, parece un problema de estrategia, mercado o posicionamiento pero la verdadera pregunta está en otro lugar. Ese trabajo es de distinción: qué parte del bloqueo pertenece al contexto y qué parte se ha instalado dentro, afectando decisiones, movimiento y presencia profesional.
In addition to the core responsibilities of an Export Sales Manager, which include generating and enhancing the sales of Tresserra Collection products in international markets, I execute the following tasks: • CX (Customer Experience) Excellence • Operations Management • KPIs Design and Implementation • Data Restructuring program • Digital performance management and monitoring( Google Analytics, Mailchimp etc) • New product and service development ( bespoke pieces, Atelier concept) • Logistics management .Worldwide. Achieved 30% Cost Reduction • Development of Commercial Guidelines • AI Tools ( Reroom, Remini etc)
Key Competencies: • Generating and enhancing sales of high jewelry products in the following markets: Eastern Europe, Russia, Holland, Belgium, Portugal, Brazil, and, in the short term, Scandinavian countries. • Managing B2B (Business-to-Business) distribution channels. • Constantly reviewing agent performance and monitoring their work to provide relevant information to management. • Developing constructive and effective solutions to any issues that slow down or hamper export procedures and activities. • Monitoring all logistic transactions and reviewing customer responses for all orders. • Collaborating with logistic suppliers to ensure the smooth functioning of processes and to forecast requirements.
My role involved launching a new product in the Russian market, where my mission was to increase brand awareness and sales. This was achieved by promoting Baltus products through professional distribution channels, including architects, designers, decorators, etc. I also leveraged event marketing strategies, participating in events like Contemporary Art events and Maison & Objet. *This professional journey was interrupted when I was awarded a scholarship to attend EAE Business School in Barcelona, Spain
Responsible for the definition and implementation of the strategy for the ceramic tiles category at a regional level in Russia, along with the management of key supplier relationships. My mission was to enact the category’s end-to-end procurement cycle in accordance with company guidelines and to manage supplier performance. Key Competencies & Tasks: • Analyzing data and market trends. • Achieving cost savings through bidding and negotiations. • Developing mechanisms and metrics to track supplier performance in terms of delivery, quality, and cost. • Setting the store layout for 13 boutiques. • Analyzing category data and metrics, including KPIs per showroom, sales manager, product lines, supplier, and collections. • Managing logistics. • Implementing pricing strategies. • Training the salesforce.