Kyiv, Kyiv City, Ukraine
- Coordinating projects (strategy, media planning, research) - Collaborating with the Strategy Team to formulate and refine media strategies - Control of advertising campaigns - Optimizing and overseeing the client media budgets - Building and maintaining long-term relationships with clients
- Managing existing partners, solving business and technical issues in collaboration with the team - Communication with clients on a daily basis, identifying needs and providing assistance - Create, manage, optimize and adjust media buying accounts - Working with Ad Exchange platform, creating and optimizing endpoints of SSP and DSP partners - Monitoring the overall media buying process - Analyzing client’s account data to identify opportunities to increase customer profitability and drive company revenue - Working with software: Grafana, Redash, Pixalate, Protected Media - Key Ad formats: In-app and Web (Banner, Video, Native), CTV
- Communication with Publishers on a daily basis and providing assistance with their daily operations - Analysis of metrics on the platform, create recommendation and necessary optimizations to ensure growth of the assigned accounts - Coordinated the process of launching the traffic monetization campaigns and preparing/setting the advertising codes - Assistance with fixing technical issues and collaboration with the technical team - Searching for new clients and negotiate with international partners - Building warm relationships with partners - Experience in working with Jira, Confluence
- Coordinating projects (media planning, research, creative) - Participation in the preparation of reports, competitive analyzes, commercial proposal - Preparing materials for presenting and selling agency work with agency team - Controlling financial status of clients - Building strong and long-lasting relationships with clients Main media: Digital (reach and conversion campaigns, PR); OOH; Radio; TV sponsorship with production and shooting process Clients: pharmaceuticals, banking services, FMCG, household appliances and electronics, cosmetics
- Analysis of competitor's media activity (preparation of reports and competitive analyzes), creation the structure of reports and presentations - Analysis of brand health indicators (awareness, consumption, loyalty) and target audience profile, behavioral factors - Participation in tactical media planning (forecasting the activity of competitors, preparing an annual flowchart) - Working with databases in Excel (updating, categorizing, writing formulas, forming pivot tables) for analysis and preparation of reports/presentations - Working with research software: Markdata (Neilsen), Galileo MMI (TNS), Arianna, CMeter - Communication with clients and coordinating advertising campaigns - Document flow coordination