Veronika Fitzgerald

Building Global Connections in Education | Partnerships | Recruitment | Mandarin Speaker

Perth, Western Australia, Australia

About

I am a motivated and organised international education professional, fluent in English, Mandarin, and Slovak, with over a decade of experience spanning partnerships, recruitment, marketing, administration, and stakeholder engagement. Having lived and worked across different countries and cultures, I value the importance of cross-cultural understanding and enjoy building authentic connections with people from diverse backgrounds. My career has allowed me to establish strong, respectful relationships with students, agents, institutional partners, and government representatives across Asia and Australia. I pride myself on clear communication, creativity, and initiative. Whether it’s developing international partnerships, delivering training and presentations, or managing events and agreements, I bring integrity, adaptability, and a solutions-focused approach to every role. As both a collaborative team member and an independent professional, I am committed to delivering my best work and helping organisations grow and connect globally. Always open to new ideas and approaches, I enjoy finding fresh ways to engage stakeholders and strengthen partnerships.

Experience

  • Edith Cowan University ()
    • International Account Manager (Acting) - Sri Lanka, Europe, Pakistan, MENA, Central Asia
      Jan 2026 - Present · 7 mos

      Key achievements: - Led the delivery of culturally inclusive student engagement initiatives (e.g. Eid Celebration, Nowruz Wellbeing Event, KHOTWA Iftar Event, cohort welcome programs), strengthening student belonging, wellbeing, and retention outcomes across diverse international cohorts. - Achieved strong conversion outcomes and contributed to the growth of key markets, positioning Europe and Sri Lanka among leading source markets despite traditionally lower volumes. - Managed and optimised the student recruitment pipeline across multiple regions, working closely with agents and in‑country teams to strengthen conversion strategies and improve enrolment outcomes. - Collaborated with in‑country teams to design and implement innovative market activation strategies, including ECU City car fleet advertising in Pakistan and radio/billboard campaigns in Sri Lanka, enhancing brand visibility and engagement. - Developed and supported cohort‑based Study Abroad partnerships in Europe, delivering tailored student experiences and contributing to pipeline growth, including doubling future cohort enrolments and increasing institutional interest in similar models. - Contributed to the growth of full‑degree student enrolments from Europe, supporting diversification of recruitment channels and reducing reliance on traditional markets. - Strengthened cross‑functional collaboration with schools, agents, and external partners to deliver student‑centred programs that integrate academic, cultural, and wellbeing support.

    • International Account Coordinator
      Jul 2024 - Present · 2 yrs 1 mo

      - Manage the full agent agreement cycle, onboarding, and compliance while supporting recruitment and conversion activities. - Experienced user of Salesforce and Callista to manage enquiries, reporting, and process improvements. - Coordinate large-scale events, including the IBO Global Summit, ENVISION24 in Europe & Asia, and agent-focused programs across Africa, South Asia, and North Asia. Key achievements: - Designed and delivered an ECU Schools & In-country representatives engagement event that strengthened collaboration between academic schools and in-country representatives. -Provided accurate weekly Salesforce reporting, streamlining enquiry workflows and improving team responsiveness. - Secured higher duties as Acting International Account Manager (India, Bangladesh, Nepal), building on strong partner and market expertise.

    • International Account Manager (Acting) - India, Bangladesh, Nepal
      Feb 2025 - Apr 2025 · 3 mos

      Key achievements: - Supported implementation of updated Genuine Student admission requirements, including benchmarking ECU’s Genuine Student Form against other providers. - Supported delivery of targeted agent training to ensure clear understanding of the new requirements. - Promotion of Scholarship incentives and Semester 2 agent target bonus to increase applications and conversion rates. - Coordinated high-profile events, including PFEC Futsal Tournament sponsorship in Bangladesh, Study Australia “Skills in Demand” video project, Austrade South Asia School Leaders delegation, and GS training sessions in India and Nepal.

  • Executive Officer at CISWA- Council for International Students of Western Australia
    Jan 2020 - May 2023 · 3 yrs 5 mos

    - Managed the organisation’s professional development program, annual conference, and awards. - Organised in-person and online workshops, handling all logistics, promotion, registrations, and post-event feedback. - Coordinated conference delivery with the Executive Committee, securing speakers and sponsors. - Produced newsletters, marketing materials, and website content. - Managed finances including accounts reconciliation, membership records, and sponsor relations. Key achievements: - Increased professional development program and conference registrations year-on-year, achieving the largest CISWA conference attendance. - Designed creative marketing campaigns and newsletters that expanded engagement with members and stakeholders. - Significantly increased CISWA Awards applications through targeted promotion, improving sector recognition of international student contributions. - Enhanced CISWA’s profile through consistent communications and service to members.

  • Curtin College ()
    • Marketing Manager
      Dec 2014 - Jan 2020 · 5 yrs 2 mos

      - Managed marketing for China, Hong Kong, South Korea, Japan, and onshore Australia. - Planned recruitment travel, online marketing, and agent engagement programs. - Delivered agent training in English and Mandarin. - Developed and launched English study tour programs and value propositions for specific markets. - Managed marketing budgets and student recruitment targets. Key Achievements: - Built and maintained strong and collaborative partnerships with international partners and education agents, demonstrating exceptional relationship management skills, and increasing enrolments from North Asia and Onshore Australia markets. - Created and implemented the Diploma Internship Program in collaboration with Navitas Professional, enhancing student employability and the College's recruitment incentives. - Developed customised English Study Tour programs and robust Value Proposition for the China market, earning recognition within the Navitas Australasia group. - Leveraged Mandarin language skills for effective communication and to deliver value-added agent training. - Designed engaging digital content in English and Mandarin, such as student testimonials and campus life promotions, to connect with prospective international students.

    • Marketing Officer
      Apr 2012 - Dec 2014 · 2 yrs 9 mos

      - Promoted the College through student-focused communications, events, and agent focused activities. - Developed strong relationships with offshore agents, improving communication and partnerships. - Conducted recruitment trips to China, Hong Kong, Malaysia and Indonesia for exhibitions, agent visits, and Mandarin training, raising the College’s profile. - Built and managed the College’s presence on key Chinese social media platforms, growing an active online community. - Responded to student and agent inquiries, providing clear guidance on courses, admissions, and study options.

  • Administrator at Curtin University Sustainability Policy (CUSP) Institute at Curtin University
    Apr 2011 - Apr 2012 · 1 yr 1 mo

    - Managed office operations, policies, and budgets, providing administrative and financial guidance to staff. - Supported committees and Board meetings through agenda preparation and minute taking. - Assisted students with admissions, enrolments, and scholarships, improving service and processes. - Built strong relationships with academic staff and postgraduate students to provide effective support. - Gained administrative experience in admissions, enrolments, and scholarships. - Developed a broad understanding of organisational operations.

  • Representative at the World EXPO 2010, Shanghai, China at Ministry of Economy, Slovakia
    Sep 2010 - Nov 2010 · 3 mos

    • Welcoming visitors to the Slovak Pavilion and extending courteous receptions to Diplomatic and Government representatives. • Offering informative support to visitors, addressing their inquiries in the Chinese, English, and Slovak languages within the confines of the Slovak pavilion. • Conducting guided tours of the pavilion for VIP guests.