Germany
I build the commercial infrastructure that takes D2C companies from launch to scale. Eleven years of hands-on experience across automotive, fashion, luxury, and health tech. Always at the intersection of strategy and execution. I don’t just advise. I build. What I do: Full-funnel growth strategy. Brand positioning. Performance marketing. CRM. Partnerships. Cross-functional team leadership. The complete commercial stack, from market entry to scalable revenue engine. Who I work with: D2C startups post product-market-fit. Typically Seed to Series B. If you’re ready to grow and need someone who can build the system and run it, that’s where I come in. How I work: Sprint-based engagements. Embedded or advisory. Built around your stage, your budget, and what actually moves the needle. A track record built across FOSSIL Group, Outfittery, MILES Mobility, ArtNight, and FemTech Germany. From brand building and market entry to growth and commercial strategy. Based in Berlin. Host of In Her Code — a podcast on women, technology, and AI, listened to in 45+ countries.
Marketing consulting for startups and smb's.
The podcast where we decode what it means to build the future of women's health. Featuring founders and experts working in the female health space. Tune in on all podcast platforms: https://lnk.bio/inhercode New episode every Tuesday
Building tomorrow's tech society with cultural diversity: 2hearts is a community of people with immigration backgrounds from the tech scene (founders, investors, top executives) with the mission to empower great talent with immigration backgrounds to enrich Europe`s tech economy
As Germany's first FemTech association, our goal is to bridge gender disparities in healthcare by fostering collaboration, advancing education, and developing innovative, patient-centered solutions. Our vision is to establish Germany as a leading hub for Femlech innovations, where women have access to effective, high-quality and safe healthcare solutions. We are committed to creating a society where gender equity in health is achieved, and women's health innovations are recognised as part of public health progress. - Complete Rebrand of FemTech Germany - Establishment of Core Communication Channels - Creation of a Volunteer-Based Comms Squad - Supported FemTech Germany Summit in November 2025
Supporting a pre-seed femtech start-up in establishing a solid commercial base to showcase early traction. Brand Foundation: - Developed complete brand identity: positioning, tone of voice, visual system - Created brand guidelines ensuring consistency across all touchpoints - Designed messaging framework that resonates with women while maintaining clinical credibility Commercial Infrastructure: - Built financial and commercial KPI reporting system from scratch - Established metrics framework to track user acquisition, engagement, and revenue - Grant reporting updates Digital Presence & Growth: - Led complete website redesign and development - Established first digital marketing channels: CRM system, social media presence, content strategy - Built foundation for scalable customer acquisition Team Development: - Mentoring founding team on marketing and go-to-market best practices - Developing hiring roadmap for first marketing hire - Creating playbooks and documentation for knowledge transfer