Milan, Lombardy, Italy
Hello! I’m Veronica an experienced sales person with strong background in planning and data, currently focusing on in instore marketing and partner elevation. I like to share my ideas and listen to the others to build up a powerful thinking! If you would like to brainstorm or just get to know me better, please reach out!
BRAND CAMPAIGNS EXECUTION: • Define and own the partner’s commercial terms and budget for marketing and retail executions. Identify the areas of investment to better position Nike within the stores and digital platforms of the account generating mutual profitability. • Manage the execution of both in-store and digital marketing campaigns to increase brand awareness in the marketplace and drive customer engagement. • Brief and lead marketing agencies to develop customized marketing initiatives for Nike partners • Lead the account sell in process of marketing styles to ensure successful brand campaigns by door clusters. • Co-Lead with the account the execution of events with Nike loyalist to ensure high level of brand and product experience RETAIL ELEVATION: • Lead projects to improve Nike visibility and product storytelling in store for consumers to support sell out. • Co-lead together with the accounts, projects related to new store openings or refits to ensure right positioning of Nike brand in store and clear consumer journey to find Nike products. • Visit stores to monitor Nike brand positioning within the store and implement with the accounts key action plans to maintain the right level of service. STORE STAFF TRAINING: • Management of the store staff training projects to make sure the store staff will get the right trainings on Nike new technologies + 365 propositions both via webinar/app and physical product testing. • Make sure store staff will be Nike ambassadors in front of the consumers. • Build together with Nike training force high level trainings for store staff.
• Development of a long-term account strategy and yearly plan to fit into the nike strategy • Build a strong relationship with account’s key stakeholders • Define and implement yearly trade terms agreement and budget. • Lead the account through operational excellence and speed to market (consolidated deliveries, automated replenishment system) • Define account classification to define the right service model • Communicate learnings and share best practice with other nike’s territory leaders
• Development of e-commerce strategy and commercial plan for the main digital account in Italy • Look for commercial growth opportunities and successful marketplace business models • Drive improvements to consumer experience on account website, with focus on Nike’s products placement, website navigation and page contents to maximize Nike conversion and sell-through • Roll out of a tailor-made e-commerce GTM strategy, collaborating with the brand team, to support key digital sales moments (Black Friday, Cyber Week, Back to school, Gifting) • Build account digital assortment to strategically influence the OTB process • Analysis of digital KPIs to define strategic action plans. Key components: revenue, top sellers, traffic, product and category conversion
• Regional demand plan elaboration based on historical data, product and territory market insights • Strategic cross functional alignment with Sales, Brand and Merchandising to achieve the growth target of the main brands • Forecast of promotional products and distribution strategy development based on territory dynamics • Lead Sales and Operations meetings with the sales, marketing and finance directors to review targets goals vs sales plan
• Targets definition, sales plan elaboration and stock management. • Analysis on products coverage, sell-in and sell-out data to manage inventory position of products • Orders Management and analysis of order book vs customers plans • Alignment with Sales, Marketing and Finance to define multi-channel growth and sales strategies