Singapore
More than 15 years of experience in merchandising and marketing in consumer electronics retail seeking a challenging role in an organization where my skills and knowledge will be of value and assistance in achieving company’s goals and while continue enable me to pursue my personal growth consistently. Skilled in planning, strategizing, executing marketing activities and analyzing the results for next better initiatives. Proficiency in negotiation of terms, deals, in both marketing and merchandising with 3rd parties towards company's benefits. Self starter with the ability to multi-tasking and work under tight timeline and a great team player with fellow peers.
• Define marketing media & strategy for Philips TV and Audio to drive brand awareness & sales growth for APMEA markets (SG, Middle East, New Zealand & Africa) • Strategic planning & develop annual marketing plan for APMEA markets & manage project timelines, coordinate activities across various local, area & corporate resources to ensure timely delivery of project • Manage & track marketing budget to ensure sale and expense percentage proportion are managed • Plan & manage launch of new products through Omni-channel strategy and in-store execution • Actively navigate through the APMEA model matrix by working closely with multiple markets to execute plans with excellence & follow through results through ongoing performance reviews • Co-work with internal regional product managers, individual country sales lead & external agency partners on understanding respective products details for strong in-market execution to maximize the impact of campaign / project. • Manage the day-to-day business processes for the brand & markets to ensure effective & efficient business management. • Control of A&P budget & monitor spending vs. plan. • Revamp & refresh product display concept in retailer’s outlets to strengthen Philips branding & presence Engage KOL or collaboration with potential celebrities for products unboxing to promote products effectively to consumers & amplify products brand simultaneously • Maintain closed working relationship with various agencies to determine digital media & ecommerce strategy to drive sales growth & exposure through FB, IG, Google Ads, YT, Official website, and ecommerce platform • Hands-on with creative job brief to design house such as POSM, catalogue & many in-store support requirements • Press release write-up for new product launch & related activities with PR agency • Achieved at least 2x sell out campaign with 30% increase in OLED TV sales in the quarter • Exceeded 0.5% engagement rate in social media platform (FB & IG) in the entire year
• Manage purchase of home appliances products for in SG market • Drive & achieve category sales, profit, income goals and objectives of assigned categories through monitoring trends within the market segments; developing strategies to grow the market share of assigned categories; plan strategies to counter competition • Develop & implement a good inventory management process so that there is optimum product mix that focuses on customers’ needs • Work closely with logistics, warehouse & outlets to ensure optimum stock availability to maintain healthy stocks turn between 4-8 weeks of stocks holding • Develop & implement promotional plans that bring excitement & incremental sales to stores • Work on placement & planogram strategies & competitive pricing that improve category turnover to positively influence customer buying • Build strong relationships with business partners and be well-informed of consumer, market & industry trends • Establish collaborative retailer / supplier relationships to maximize income/terms/discounts to improve sales & category profit • Negotiation of trading terms & maintain cordial relationship with suppliers • Manage merchandise forecast & execute supply chain practices • Recommend markdown and necessary liquidation actions for slow selling / discontinued items • Conduct promotion analysis & measure performance, setting optimal promotional pricing strategy • Develop product assortment plan (planogram) that takes into past performance consideration, observe market trends & align range with company goals & consumer needs • Find ways to increase customer’s basket size with add-on products that complement core products • Close monitoring of competition to ensure offer are always competitive • Stay updated on market trends & enable quick speed to be first to for new product • Render assistance & work closely with finance department for supplier’s issue if any • Hands-on planning & execution of launches, tradeshow, partnership tie-up & sponsorship
• Manage purchase of small domestic appliances for SG market • Drive & achieve category sales, profit, income goals and objectives of assigned categories through monitoring trends within the market segments; developing strategies to grow the market share of assigned categories; plan strategies to counter competition • Develop & implement a good inventory management process so that there is optimum product mix that focuses on customers’ needs • Work closely with logistics, warehouse & outlets to ensure optimum stock availability to maintain healthy stocks turn between 4-8 weeks of stocks holding • Develop & implement promotional plans that bring excitement & incremental sales to stores • Work on placement & planogram strategies & competitive pricing that improve category turnover to positively influence customer buying • Build strong relationships with business partners and be well-informed of consumer, market & industry trends • Establish collaborative retailer / supplier relationships to maximize income/terms/discounts to improve sales & category profit • Negotiation of trading terms & maintain cordial relationship with suppliers • Manage merchandise forecast & execute supply chain practices • Recommend markdown and necessary liquidation actions for slow selling / discontinued items • Conduct promotion analysis & measure performance, setting optimal promotional pricing strategy • Develop product assortment plan (planogram) that takes into past performance consideration, observe market trends & align range with company goals & consumer needs • Find ways to increase customer’s basket size with add-on products that complement core products • Close monitoring of competition to ensure offer are always competitive • Stay updated on market trends & enable quick speed to be first to for new product • Render assistance & work closely with finance department for supplier’s issue if any • Hands-on planning & execution of launches, tradeshow, partnership tie-up & sponsorship
• Managed and tracked marketing department budget and master contract negotiation with major media partners • Support management in strategic planning and execution of overall marketing calendar • Played a critical role in marketing team overseeing and driving daily business to align with business goals • Work closely with both creative and media agencies to strategize, plan and execute marketing calendar / activities to drive towards business goals • Lead a team of 5 and work closely with them to drive through the line (ATL, BTL, Online & Social) activities and execution of campaign, promotion, store opening, renovation, tradeshow, partnership tie-up (banks, shopping mall management etc) and sponsorship events • Close collaboration with merchandisers, stores/ operation team to protect brand equity and provide support in all areas of marketing activities, collaterals and advertising and promotion activities • Hands-on planning on layout, messages and product placements of weekly press advertisement and ensuring that product nominations briefed in by merchandisers are aligned to the brief requirement • Strategize and plan on catalogue, mailer, flyer pagination, outlet, messages etc and ensure it is executed aggressively to drive purchase behaviours • Volunteering in CEO annual charity events
Exposed to a wide range of experiences and challenges ranging from: - The planning and implementation of database marketing campaigns; - Development of the loyalty brand awareness; "WorldCard" and a range of databse hosting-marketing services for potential clients in Singapore; - Business development in Singapore. Scope of work experiences encompass all aspect of marketing; sales / promotions, advertising, product and pricing development for services related to database-loyalty solutions and customer relationship management. Plan on specific merchants to be target e.g. through industry / no. of chains etc. to build up merchants base in S’pore. Responsible to acquire new merchants in S’pore and propose relevant / ideals / customize schemes to merchants to tailor to their needs and wants. Plan, coordinate and execute launch event of specific program for clients and compiling of materials / mechanics of promotions for enews blast and posting on website. Source and compile advertisement rates for all local media and in charge of printing of collaterals for marketing / launch campaign e.g. banners, buntings, posters etc. Prepare and print reports for merchant and partners on monthly, quarterly and any adhoc basis.
Responsible for the recruiting, renewal and retention of membership. Ensure updating existing member’s database and handling of all membership inquiries via telephone, email and face to face. Accessing the eligibility of upgrading of existing membership status. Responsible for tracking the payment of membership fee. Overseeing the invoicing of members and handling their payment using cash, cheque, credit card and GIRO mode. Organizing of member’s night for members-meet-members. Co-ordinating of Annual General Meeting and Extra-Ordinary General Meeting for the Institute. Sourcing of merchants to participate and negotiate in giving special discounts / privileges / promotions to members. Sourcing and negotiating with Banks to grant Affinity Card to our Institute. Overseeing the production and printing of member’s directory. Projecting and propose of budgets and expenditure. Ensure tat the newly launched Job Placement positions are being kept updated. Overseeing my subordinate job scope and ensuring that the correct procedures are being carried out as stated in the ISO standard. In charge of the security management for the building and planning of security guard duty schedule. Successfully established the working relationship with a few Executive Search Firms and Recruitment Agencies to launch the Job Matching webpage in the Institute’s website. Successfully launched a new privilege coupon scheme for members on quarterly basis. Developed a wider range of privileges and benefits for the well being of members. Successfully get the Institute’s Diploma programme to be subsidise under SRP scheme.