San Francisco, California, United States
• Scaled field marketing during a period of rapid growth and global expansion. • Planned and executed 25+ industry events, webinars, and roadshows in my first six months, contributing 40% of total team-sourced opportunities. • Served as the dedicated field marketing partner to four regional sales teams, enabling localized GTM efforts and territory-specific events. • Built foundational event ops infrastructure: scalable project templates and enablement resources for sales and solution consultants. • Improved event ROI and cross-functional collaboration during a time of aggressive hiring and GTM expansion.
• Joined Tipalti during its Series D stage to scale brand awareness and support growth toward unicorn status. • Drove a 2,000%+ increase in organic lead conversions and grew social engagement by 750%. • Revived employee advocacy program with sales, boosting participation by 613%. • Built crisis comms protocol and trained execs during a volatile news cycle. • Led award strategy (+120% wins), DEI campaigns, and PR insights using Muck Rack.
• Produced and published social content that increased engagement. • Led the execution of a full rebrand, managing the creative agency, website overhaul, and launch event. • Analyzed website performance using Google Analytics to guide content strategy. • Designed digital assets using Adobe Creative Cloud for web and social campaigns.