Los Angeles Metropolitan Area
Consumer Product and Digital Marketing Manager with over 12 years comprehensive experience in all aspects of Marketing including go-to-market strategy development and implementation, marketing campaign creation and execution, and brand management execution. I have hands-on orientation in creating and managing online and offline marketing campaigns including social media (paid and unpaid), photo shoots, press releases, TV and radio script development. I bring expertise in driving cross functional teams to align and deliver against critical timelines. I have a strong product marketing orientation with emphasis on marketplace assessment, product positioning, and product and launch strategy. I have created strong, effective and long-lasting relationships with clients and vendors by utilizing effective communication, listening, and leadership skills as a way to better interpret and deliver against expectations. I am experienced in analyzing data from research as well as focus groups which has led to more accurate consumer needs assessment. I am well versed regarding project scope and product life-cycle management with a keen eye for coordinating materials, planning and scheduling, and ensuring all procedures and policies are followed and adhered to. My creative vision, innovative eye, and results-oriented process has led me to exceed in all aspects of Marketing within my company. I am organized, driven, and thrive in challenging environments.
Product Manager- Sigue Digital Systems Developed and execute the go-to-market strategy for Sigue’s digital person to person payments product. Lead cross-functional efforts with Developers, Designers, Operations, and Compliance to align and execute on user interface, user experience and business requirements. Created fully integrated product launch campaign including digital advertising plan, broadcast media plan, and market facing initiatives to drive consumer adoption and usage. Responsible for creating and managing reports to monitor performance, key metric achievement and ROI.
Developed strategy for the Company's first-ever integrated social media marketing campaign. Led cross-functional team of Sales, Marketing, Operations, Legal, Compliance and Finance stakeholders to drive organizational alignment and marketplace execution. Selected to lead the marketing strategy development for the Company's Digital Services (SDS), the company’s mobile payment application Led marketing team to develop and execute key creative elements for Mother’s Day campaign including point of sale creative, out of home creative, TV and radio script production and consumer promotion execution Collaborated with IT, Sales and Operations teams to successfully launch the Company's new money transfer product, the Sigue App. Resulted in Sigue’s most successful new product launch in terms of market penetration, customer adoption and revenue generation Led program management for multiple cross-functional projects including CRM, Agent Re-documentation, Control Money and Sigue Passport. Managed numerous key vendor relationships along with associated budget tracking to support critical initiatives. Recognized as Sales Operations Leader of the Year at the Sigue annual kick-off meeting
Managed all aspects of project pre-planning including scheduling, coordinating catalog photo shoot logistics, and supporting video and photo shoots, maximizing productivity. Drove communication with stakeholders and vendors, ensuring negotiations, project scope, and cost information was properly managed. Directed project life cycle, met all deadlines, and managed budget appropriately. Executed standard operating procedures and processes for photo shoots and catalog productions.
Created lasting impression among consumers by working closely with teams to create a positive and effective brand value and company image. Remained up to date regarding marketing trends by actively researching consumer market and monitoring reactions to focus groups and research. Developed seasonal marketing and product launches, created proof sales, monitored distribution, tracked budget, and participated in photo and video shoots. Supervised marketing campaigns and liaised with legal and compliance personnel to ensure that all work met brand and regulatory guidelines.
Managed company's award program, working closely with hospitals, schools of nursing, and leaders in the healthcare industry to ensure the award's success year over year. Launched and managed company's scholarship program using networking and research to help market and position the program within the proper channels and audiences. Managed multiple projects concurrently including company’s seasonal catalogs, working diligently with agencies and team members to develop materials on time and per organizational expectations. Obtained necessary market research data, coordinated company trade show and castings, and established close and long lasting relationships with schools of nursing, hospitals, and nurses associations, promoting company awards and programs. Designed and coordinated yearly calendar which included meeting with photographers, managing photo sessions, and proofreading written content for accuracy.