Veronica Saron

Writing about AI, ambition & real life | VP Marketing @ RelationalAI | Ex-Pokémon GO, Neeva (acq. Snowflake) | Forbes 30U30

United States

About

I spend my nights building AI agents to run my household while my baby girl sleeps on me. By day, I lead marketing for a decision intelligence company. I'm VP of Marketing at RelationalAI. Before this, I led marketing at Neeva (acquired by Snowflake), grew Pokémon GO at Niantic, and did a stint in crypto in the weirder years. My resume looks like a tech hype cycle timeline, but I promise I just really love the frontier. Forbes put me on their 30 Under 30 list, and I turned out to be one of the boring ones who didn't commit fraud. Three areas I write on that I can’t stop thinking about: - AI for real life. I share what I actually built this week and what you can do with it. - The ambition trap. I explore what success actually costs and whether “the script” works. - The gap between the internet and reality. I think this one speaks for itself. I’m working all of this out in public, so follow if you want to watch.

Experience

  • Breastfeeding Mom while Being a Department Leader in Tech at Human Milk Operations
    Jun 2025 - Present · 1 yr 2 mos

    - Primary responsibility for on-demand infant nutrition in a high-variability environment. - Operate a 24/7 biological production and distribution system with no delegation or PTO. - Manage oversupply, recurrent inflammatory mastitis, and associated medical and recovery protocols. - Adapt schedules, sleep, and cognitive load to a stakeholder with strong and non-negotiable preferences, including refusal of bottles. - Maintain output through sleep fragmentation that intensifies in the months postpartum rather than eased. - Coordinate this role concurrently with paid employment and leadership role in my more familiar role of AI and Tech

  • VP of Marketing at RelationalAI
    2024 - Present · 2 yrs 7 mos

    Transform your Snowflake data into decisions with intelligent applications and AI-ready modern infrastructure.

  • LP at MKT1
    2023 - Present · 3 yrs 7 mos

    I'm a limited partner with MKT1 Capital. We are an early-stage venture capital fund, led by marketing leaders Emily Kramer and Kathleen Estreich. We invest $100-250K cheques in Pre-Seed through Series A B2B startup rounds across industries and help new companies build their go-to-market functions.

  • Fractional CMO & Head of Marketing for Early Stage Startups at Various Companies
    2021 - Present · 5 yrs 7 mos

    As a Fractional CMO and Head of Marketing, I’ve led growth initiatives across B2B and B2C startups in generative AI, cloud computing, wellness, and crypto. I’ve advised B2B tech companies on product marketing and tailored go-to-market strategies, helping them secure critical funding and thrive in competitive markets, including a $40M Series A for a web3 company. I'm particularly passionate about community-based growth and engagement, which comes from my roots in gaming, metaverse and crypto experience. In B2C, I led the launch of a privacy-focused product that achieved #1 on Product Hunt, attracting 10,000 users, and developed SEO/CRO strategies for early-stage startups to boost search visibility and inbound traffic. My expertise also extends to brand building and PR, where I grew Olympian Mitchell Saron’s wellness presence to tens of thousands of followers and secured partnerships with leading brands like Samsung and SKIMS. Notably, Mitchell Saron earned sponsorship income well beyond the average for a first time Olympian. With a strategic, results-driven approach, I am equipped to add significant value to any high-growth company aiming to scale and capture market share in both emerging and established sectors.

  • Go-To-Market Advisor & Head of Marketing at Neeva
    2021 - 2023 · 2 yrs

    Neeva was acquired by Snowflake (NYSE: SNOW) in 2023 after my team grew the product to 2M users. Neeva is and was the first AI-powered, ad-free, private and personal search engine with ambition to create a better alternative to Google. I managed a diverse team across product marketing, community, social media, and customer experience. Our collective efforts put Neeva on the map as a pioneer in AI application. One of the milestones of my tenure at Neeva was the launch of our NeevaAI products. These boosted our average daily account acquisition from hundreds to thousands. Our efforts received widespread recognition, earning us organic attention across prominent platforms such as TechCrunch, This Week in Startups, The All-In Podcast, Forbes, CNBC, Bloomberg, and more, effectively reaching tech-forward audiences worldwide. Our team also spearheaded multi-channel launch campaigns and online community building initiatives for a new blockchain search engine and web3 wallet application. These ventures further solidified Neeva's position as a leader in the search tech sector. The culmination of these strategic efforts was our acquisition by Snowflake, a testament to the compelling positioning and high-profile updates my team and I constantly pursued. This journey showcased the immense potential of a dedicated team coupled with groundbreaking technology, as we significantly elevated Neeva's brand visibility and market standing.