Pune District, Maharashtra, India
Seasoned Card Product Manager with a strong foundation in Fintech and IT services. Over 7+ years of expertise in managing complex card-based products, driving innovation, and delivering results that align with evolving business needs.Proven track record in spearheading initiatives that have facilitated transactions exceeding ₹26,000 Cr in GMV and generating over ₹3,000 Cr in annual revenue.Adept at leveraging Agile methodologies and data-driven strategies to enhance workflows, achieve operational excellence, and meet ambitious milestones.Demonstrated success in improving success rates by 15%, enhancing customer satisfaction by 30%, and reducing losses by 18%. A results-driven leader committed to optimizing payment processes, streamlining card operations, and delivering impactful solutions to advance business growth. Connect with Yash to explore his insights and contributions to building impactful, scalable fintech solutions: [email protected]
•End-to-End Product Lifecycle: Led full product lifecycle from ideation to deployment, aligning cross-functional teams for market-ready solutions. •Documentation & Prioritization: Developed PRDs, prioritized user stories, and created product roadmaps with acceptance criteria to ensure precision in development and cross-team execution. •Compliance & Ecosystem: Ensured RBI compliance and security standards through deep payment ecosystem knowledge. •EMVCo 3DS 2.0: Directed EMVCo 3DS 2.0 implementation for MASTERCARD and Visa, enhancing security and compliance. •Tokenization & Guest Checkout: Spearheaded guest checkout, tokenization, and TMS integration, boosting transaction security and success rates by 5%, generating ₹30L monthly via ONUS/OFFUS routing. •User Experience: Designed Native OTP, revamped checkout and iFRAME, reducing bounce by 15% and increasing success rates by 8%. Revamped mobile app, expanding active merchant base from 50 to 4000 in six months. •BIN Management & Routing: Launched BIN Management and dynamic routing, improving success rates by 4% and reducing revenue loss by 15%. •Refund & Settlement Automation: Reduced refund time from 3 days to 15 mins, launched On-Demand Settlements for diverse merchant needs, achieving ₹6000 Cr GMV monthly. •Pricing & Onboarding Automation: Streamlined onboarding, reducing time from 50 mins to 2.6 mins and financial errors by 30%. •Integrated Compliance Suite: Built SHIELD compliance platform with AI/ML for real-time fraud detection, reducing revenue leakage by ₹5 Cr annually. Built a centralized Dispute Resolution Platform achieving 88% adoption. •New Revenue Channels: Integrated BSES, E-Gras, and CBDT/CBIC, generating ₹8000 Cr GMV; led POS integration, selling 500+ devices, generating ₹1200 Cr GMV.
Navigating Success: Product Management Intern | Easebuzz As a Product Management Intern at Easebuzz, I embraced a dynamic role pivotal to our success. My journey embodies key elements shaping product impact: 1. Vision & Distinction: Thriving on strategic vision, meticulous goals, and unique strategies that set Easebuzz apart. Fueled by market insights, competitor analysis, and differentiation focus. 2. Collaborative Brilliance: Collaboration was my compass. Engaging stakeholders – customers, teams, experts – for comprehensive insights, unveiling bedrock requirements beyond the surface. 3. Strategic Roadmaps: Crafting dynamic roadmaps, aligning development with business objectives, echoing market dynamics and aspirations. 4. Unity Across Functions: Thriving on cross-functional harmony. Collaborating across engineering, design, marketing, and sales, resonating cohesively with user expectations. 5. Agile Agility: Agile methodologies as adaptability compass. Unfolding stories, orchestrating sprints, promptly integrating iterative feedback amid ever-evolving currents. 6. User-Centric Elegance: With UX/UI designers, sculpting user-centric experiences. Translating wireframes, mockups, and prototypes into seamless designs blending aesthetics and functionality. 7. Impactful Unveilings: Strategic finesse for impactful launches. Crafting go-to-market strategies, orchestrating marketing symphonies, seamless sales collaboration for memorable debuts. 8. Iterative Enhancement: Thriving on perpetual enhancement. Collecting insights, deciphering data, steering refinements for aligned products with user needs and market dynamics. My journey as a Product Management Intern fuses strategy, collaboration, and agility. Synergizing these facets steers our products to lasting success, offering an ever-evolving, invaluable solution to users and the market.
•Cross-Functional Collaboration: Coordinated across Product, Marketing, and Technology functions and B2C/B2B models to drive impactful improvements in key business metrics. •Cost of Acquisition Optimization: Reduced Cost of Acquisition from 35% to 15% through funnel optimization and targeted campaigns. •Demand Generation & GTM Strategy: Led demand generation and developed go-to-market strategies with stakeholders to drive sales growth. •Team Leadership & Budget Management: Directed a diverse team and managed a monthly marketing budget of ₹20 CR across Google (GDN & SEM), performance marketing, and email marketing channels. •Digital Roadmap Acceleration: Executed an accelerated digital transformation plan, reducing costs by 15% and achieving completion two months ahead of schedule, increasing organizational efficiency. •Customer Experience Enhancement: Analyzed customer sentiment and market trends to optimize the customer journey, boosting engagement and satisfaction.
•Program Management & Strategic Alignment: Developed a product management strategy aligned with business goals to optimize cost, quality, and delivery targets. •Business Strategy & Budgeting: Contributed to the annual budgeting process, innovating program management practices to enhance overall performance. •Community Growth Leadership: Led EventBeep community development across five interest areas, achieving a 26% increase in DAU and MAU within 6 months. •Team Collaboration & Engagement: Directed team-building and stakeholder initiatives to enhance community engagement. •Marketing & Budget Oversight: Managed a ₹5 CR monthly marketing budget across Google, Facebook, affiliates, and email marketing channels. •Marketing Collateral & Funnel Improvement: Enhanced funnel conversion rates and increased app downloads by 67%, reducing user loss by 26%. •Conversion Optimization: Improved sales funnel by implementing a ‘Show Interest’ flow, raising conversion rate to 9.5%. •Customer Acquisition Cost Reduction: Reduced CAC by eliminating app store commissions (~10%), enhancing cost savings and operational efficiency.
Led a cross-functional team in developing and launching the EventBeep application (SAAS) across 8 different student interests, resulting in the accelerated growth of product analytics (DAU & MAU) due to a user-friendly interface. Managed a monthly product marketing budget of INR 5 Lakhs across various channels, including Google (GDN & SEM), Paid Search, Facebook, Affiliates & Email Marketing, effectively increasing product awareness and driving user acquisition. Executed a successful sales funnel conversion strategy by replacing in-app purchase flow with Show Interest flow, resulting in a conversion rate of 9.5%, and reduced CAC by eliminating app/play store commission (~10%) through product validation and documentation oversight. Managed the product backlog, business growth, marketing campaigns, and literature while providing feedback and scope of work, increasing sales funnel app downloads by 67% and reducing user loss by 26%. Handled brand collaborations (in-kind & paid sponsorship) with different industry brands for monetization and product innovation, resulting in increased revenue and product innovation.