Victoria Lim

APAC Marketing Lead

Tokyo, Japan

About

Experience

  • TomTom (4 yrs 3 mos)
    • APAC Marketing Lead
      Mar 2026 - Present · 5 mos

      Setting and delivering the external communications strategy for TomTom's Japan, China and Korea markets, with a focus on PR, events and partnerships.

    • Head of People Communications
      Jan 2023 - Mar 2026 · 3 yrs 3 mos

      Led the People Communications team to create seamless storytelling and communications across both Employer Brand and Internal Communications to engage, educate and excite current and future TomTom'ers.

    • Global Internal Communications Manager
      May 2022 - Dec 2022 · 8 mos

  • Senior Communications and Engagement Manager at Pure Electric
    Aug 2021 - May 2022 · 10 mos

    Worked in a sustainable urban transport start-up to build internal communications from scratch for the head office team, e-scooter and e-bike engineers, and retail teams across the UK and Europe.

  • Dyson (4 yrs 8 mos)
    • Senior Communications Manager, Global Markets
      Jan 2021 - Jul 2021 · 7 mos

      Building on foundations laid in EMEA, working globally to drive expertise and consistency across all Dyson markets, empower regional internal communications leads, and partner with the Global President and his Leadership Team.

    • Internal Communications Lead, EMEA
      Oct 2019 - Dec 2020 · 1 yr 3 mos

      Regional secondment to develop Dyson's EMEA internal communications team and strategy across 20+ diverse markets. Over 15 months: piloted new channels including Poppulo email management system and Microsoft Teams Live; owned all regional internal Covid-19 communications throughout the pandemic; and led two major change programmes.

    • Communications Manager
      Jan 2018 - Oct 2019 · 1 yr 10 mos

      Responsible for leadership engagement programmes, shaping and embedding a new culture and values, delivering inspiring internal product launches to Dyson's 3,000+ UK population, and working across functions and markets to deliver a wide range of business initiatives and events.

  • Policy Advisor at The Business Services Association
    Apr 2015 - Nov 2016 · 1 yr 8 mos

    Work in policy analysis and research for a trade association of business services providers to the public and private sector. Focus on business strategy and finance, employment, infrastructure, and public services.

  • Marketforce Business Media Ltd (1 yr 4 mos)
    • Senior Content Producer
      Jan 2015 - Apr 2015 · 4 mos

      Responsible for researching and developing programmes for senior strategic conferences in the utilities, transport and financial services.

    • Content Producer
      Jan 2014 - Jan 2015 · 1 yr 1 mo