United States
Equal parts strategist, operator and mentor driving cohesion, and cultural relevance. I bring clarity to chaos and turn big ideas into scalable, culture-shaping impact. From launching social franchises to shifting brand perception, I’ve led cross-functional teams to deliver real growth, 40%+ follower spikes, double-digit sentiment gains and engagement that lasts.
Led integrated and social marketing strategies that elevated Peloton’s cultural relevance, that drove measurable audience growth. Directed cross-functional creative and social teams, establishing social processes and benchmarks that strengthened cohesive messaging and increased Peloton’s social presence by 34% across social platforms.
Managed end-to-end scopes, aligning teams, resources and budgets while delivering platform-specific content strategies that reinforced brand consistency. Developed repeatable social formats that drove a 53.4% increase in follower growth and generated positive brand sentiment across social channels.
Led campaign-level and cultural partnership initiatives to increase brand relevance with growth audiences, shifting brand perception through trend-driven content that lifted positive sentiment by 13%. Positioned the Meta brand within culture by aligning with key moments, public figures and social trends such as Art Basel, the "BIG GAME" and the Meta connect event.
Built the Ambassador Archetypes framework to align the right ambassadors to campaigns, expanded reach through cross-functional collaboration across SNKRS, Nike.com, and the Nike App, and partnered with geo retail teams on in-store and community activations. Also developed brand communication playbooks and delivered performance reports to measure influencer impact and product success.